Oct 27, 2013 | Mobile, WhatsApp
This chart shows the growth of the top 15 mobile apps between Q1 and Q3 2013. twitter’s social networking effort Vine has seen the biggest growth of 2013 with a remarkable 403%, but still only reaches 3% of mobile users, the smallest reach of the top 3 apps....
Oct 25, 2013 | Content marketing, CPG, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. The best and worst email subject lines in 2013 Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 25, 2013 | Mobile
Samsung has registered a patent that could hint at its own Google Glass-style wearable device, as the electronics giant continues to expand into the wearable technology field. The design patent, filed in South Korea early this year, was granted full registered status...
Oct 24, 2013 | Mobile
SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic. The data, provided by OpenMarket, an enterprise mobile engagement company, looks at how businesses are adapting to the...
Oct 23, 2013 | Mobile
Apple has unveiled iPad Air, a slimmed-down version of its tablet, priced at between £499 and £739, as the firm looks to boost sales amidst increasing competition in the burgeoning sector. Watch this video from the Daily Telegraph showing the event highlights below:...
Oct 22, 2013 | Mobile
BlackBerry has launched out its popular BBM instant messaging service on other operating systems, but users who did not pre-register will have to wait in line. The much-anticipated move has been delayed since early September, as the embattled Canadian firm looks to...
Oct 22, 2013 | Mobile
Digital Brits look at their smartphones, laptops and tablets an average of 34 times a day, according to new research. The study, from FishEye cameras, found that on average Britons spend a total of two hours and 12 minutes daily on a connected device, and spend 46 per...
Oct 21, 2013 | Mobile, Social media
Vine and Flickr are the fastest growing global apps for smartphone and tablet users, with Google Maps and Facebook being the most popular overall, according to new research. The study, from Global Web Index, found that Vine is the fastest-growing app in 2013,...
Oct 21, 2013 | Mobile
New research into consumer attitudes to content consumption on their digital devices shows that seven out of ten smartphone and tablet users (72 per cent) expect the same quality of content experience across all their digital devices. The research, conducted by...
Oct 18, 2013 | Mobile, Online advertising, Search engine marketing
Google has reported a profit of $2.97bn (£1.84bn) during the July -September period, beating expectations, despite a slump in ad prices and its mobile arm Morotola making a loss of $248m. The figures represent a 36% rise in profits compared to the same period last...
Oct 18, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing
Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social...
Oct 18, 2013 | Facebook marketing, Mobile, Social media
Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social network’s mobile ad effectiveness. The data, from ad buying network Nanigans, analysed more than 200 billion Facebook ads on mobile with...
Oct 18, 2013 | Mobile
Adidas has launched a smartwatch with an inbuilt heart rate monitor, as the sports brand looks to rival Nike in the upcoming digital fitness market. The Micoach device is targeted at runners and also includes a GPS location chip to maximise the accuracy of its...
Oct 16, 2013 | CPG, Mobile
Nike has launched a new version of its Fuelband device, as the sportswear brand looks to further expand into digital fitness. Watch this promo video from Nike below: Like the previous version, the new Nike+ FuelBand SE monitors a users activity throughout the day....
Oct 16, 2013 | Facebook marketing, Mobile
Facebook has bought app Onavo, which lets users compress mobile data so they do not reach their monthly cap as quickly, as the social network looks to further boost its mobile engagement for advertisers. Facebook reportedly paid more than $150m for the start-up, and...
Oct 15, 2013 | India, Mobile
Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research. According to the report, from Mumbai-based financial advisory firm Avendus Capital,...
Oct 14, 2013 | Mobile, Search engine marketing
Google has updated its maps tool with the ability to add multiple destinations, as well as find upcoming local events and view flight, hotel, and restaurant reservations. The update affects Google’s Maps Preview on desktop, which allows users to choose to...
Oct 14, 2013 | Mobile
Apple is planning to launch its next generation of iPads this month, as the technology giant looks to maintain its lead over rivals such as Samsung, Microsft and Google in the increasingly competitive tablet market. According to a report in technology blog AllThingsD,...
Oct 14, 2013 | Mobile, Online video
Google is reportedly planning to phase out its ‘Google TV’ products in favour of a more mobile friendly ‘Android TV’ range, as the firm continues its battle with the likes of Apple and Microsoft in the battle for the living room audience of the future. Technology blog...
