Sep 16, 2013 | Facebook marketing, Mobile, Online video
Facebook is testing autoplay videos in its mobile News Feed, meaning that muted videos will start automatically without needing a click from the user. The tool, currently being tested across a small group of US users, will work on videos from an individual or a page...
Sep 16, 2013 | Mobile
Microsoft is offering iPad users a $200 trade-in voucher if they swap their Apple tablet for its Surface device. Microsoft is far behind Apple in terms of global tablet sales and market share, and the deal comes as the software giant looks to boost its mobile reach as...
Sep 16, 2013 | Mobile, Regulation
MEF, a global community for mobile content and commerce, has launched AppPrivacy with the goal to build consumer trust in mobile apps by helping developers apply best practice in the collection and sharing of personal information. The free online tool provides an...
Sep 13, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising
Online retailers have seen email referral traffic drop 37% this year, while the conversion rate slipped 6%, according to new research. The report, from Monetate, looks into the decreasing influence email marketing has on ecommerce, how tablets are overtaking...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 13, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s is experimenting with Near Field Communication with a new in-store mobile game that is activated when a user places their device on one of the tables. Targetted at children and dubbed ‘The Happy Table’, the technology is being tested in a McDonald’s in...
Sep 12, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Online grocery sales in the UK are set to double by 2018, driven by mobile useage, technology advances and more convenient delivery options from retailers, according to new research. The research, from consumer goods research group IGD, interviewed with more than...
Sep 12, 2013 | Mobile, Online advertising, Online video
There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research. The findings, from BrightRoll’s third-annual UK Advertising Report, reveals 2013 to be a pivotal year for digital video in the UK. The rise...
Sep 12, 2013 | Mobile
The most striking feature of this week’s iPhone 5S launch was the fingerprint scanner, potentially speeding up the login process for users while offering a more secure alternative to passwords and swipe patterns. In a new series of videos Apple explains how the...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users. View high quality...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m...
Sep 11, 2013 | China, Mobile
Apple has revealed its much-anticipated iPhone 5S and 5C devices, marking the first time the company has launched two smartphones simultaneously, as it responds to an increasingly competitive global handset market. Watch this video from the Daily Telegraph showing...
Sep 11, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Instagram is planning to introduce ads, as the Facebook-owned photo app looks to turn its 150 million users into a profit. Speaking to the Wall Street Journal, Emily White, Instagram’s director of business operations, said the company is planning to introduce...
Sep 10, 2013 | Mobile
Apple is rumoured to be launching a plastic lower cost iPhone today, as the firm looks to compete with the likes of Samsung and Google in the growing budget smartphone market. Watch this video below from the Daily Telegraph outlining the key rumours before today’s...
Sep 9, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media, Twitter marketing
Retailers are overestimating the growth of consumer spending via mobile devices by over 100%, according to new research. The comparative study commissioned by Peerius, found that 75% of leading retailers expect consumers using mobile devices to account for 40% of...
Sep 6, 2013 | Mobile, Online advertising
The bizarre Android Kit Kat tie-up this week has sparked controversy, with many calling for a boycott of the new operating system. Viv Cole, head of E-learning at Digital Strategy Consulting, looks at why Google’s latest confectionery theme could leave a bad taste in...
Sep 5, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar. The news comes as the search giant announced that it has surpassed 1 billion...
Sep 5, 2013 | Mobile
Samsung has launched its much-anticipated ‘Galaxy Gear’ Smartwatch, letting users speak into the device on their wrist instead of their mobile phone. Watch this video report analysing the new Galaxy Gear from Bloomberg below The Galaxy Gear will cost $299 at launch,...
Sep 4, 2013 | Facebook marketing, Mobile, Online advertising
Advertisers are now allowed to run contests and administer promotions on their Facebook pages instead of being obligated to do them through apps. This new infographic looks at which format will best suit your business needs. KRDS, a Social Media Agency in Europe and...
Sep 3, 2013 | Mobile
Microsoft has bought Nokia’s mobile phone business for 5.4bn euros (£4.6bn), giving the software giant a boost in its battle with Google, Samsung and Apple in the growing smartphone and tablet sector. The deal will see Nokia license its patents and mapping...
