Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
With Google Glass and other wearable technology on the way, what is their potential to revitalise the role of physical retail stores and drive sales both on and offline? A new study from Venda reveals over a quarter of UK consumers would wear Google Glass to unlock...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online video
Häagen-Dazs has launched a ‘Concerto Timer app’, integrating 3D Kinect technology and video data that lets customers fill the time it takes for their ice cream to thaw once its leaves the freezer. The musicians will entertain users for two minutes because, according...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report. AllThingsD reports that the VIP-only mobile app would help the famous reach out to fans, monitor their feedback,...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook has bought speech recognition and language translation app Mobile Technologies, as the social network looks to boost its mobile features. Facebook did not disclose the financial terms of its deal for Pittsburgh-based Mobile Technologies. Facebook’s management...
Aug 14, 2013 | E-commerce and E-retailing, Mobile
ZTE is to sell its new Firefox smartphone on eBay only in the UK and the US markets. The £59.99 handset, the first to run the Firefox mobile operating system, will be available exclusively on eBay. The ZTE Open runs applications written in the web-based HTML5 language...
Aug 13, 2013 | E-commerce and E-retailing, Mobile
Smartphones and tablets now account for 51% of consumer time spent shopping online, beating PCs for the first time, according to new mobile commerce research in the US. The study, by Millennial Media and comScore, also indicates that most mobile shoppers in the US are...
Aug 13, 2013 | Mobile, Online video
Microsoft has launched a new video touting its Surface RT tablet over Apple’s iPad, as poor sales of its tablet have led to a big price drop. Watch the video below: The ad features a series of slides go by pointing out the differences between the two tablets....
Aug 12, 2013 | E-commerce and E-retailing, Mobile
Google is letting students borrow academic textbooks on their smartphones for 80% less than their print prices, as the internet giant takes on Apple in the lucrative digital education market. The update to the Google Play app, which comes ahead of the new academic...
Aug 12, 2013 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing
Online advertising spend in Australia reached $3.6bn in the past year, up 14% and overtaking TV for the first time, according to new figures.s The figures, from IAB Australia and PricewaterhouseCoopers, indicate that over the first six months of the year total online...
Aug 12, 2013 | CPG, Mobile, Social media
‘Social Butterflies’, ‘Working Professionals’, ‘Gamers’, and ‘Everything Tech’ are the most connected consumer groups in the UK, according to new research. With consumers increasingly connecting with brands whilst on the move across multiple devices, new research...
Aug 9, 2013 | CPG, Mobile, Viral and buyrals
This year’s IKEA catalogue now comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. See why its our viral of the week below… The service works by users scanning selected pages...
