Mar 6, 2014 | Mobile, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Was WhatsApp a bargain after all? (infographic) This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app...
Mar 5, 2014 | Mobile, Social media, Twitter marketing, USA
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film...
Mar 5, 2014 | Mobile, Social media
After years of ignoring the format, Apple is rumoured to have quietly launched its first social media campaign with a Tumblr page promoting its iPhone 5c. The ‘I see 5C’ page features the phone’s branding alongside an “every colour has a story” strapline...
Mar 5, 2014 | E-commerce and E-retailing, Mobile, Online advertising
Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB. The study, carried out in partnership with InMobi, indicates...
Mar 4, 2014 | China, Mobile
During 2013, Android tablets outsold iPads for the first time, getting almost twice the sales of its Apple rival, according to new data from Gartner. Of the 195 million tablets sold in 2013, Android took nearly 62% of sales on 121 million tablets, while Apple sold 70...
Mar 4, 2014 | Marketing through gaming, Mobile
Microsoft has created a 3D browser that projects digital content to every wall of a user’s room- potentially showing how technology interfaces will evolve beyond screens. The ‘SurroundWeb’ technology is powered by a prototype ‘IllumiRoom’ device that scans the room...
Mar 3, 2014 | Mobile, Search engine marketing
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software. But how will the shift to voice affect search habits, and what impact with this have on paid and organic...
Mar 3, 2014 | Mobile
Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’. CarPlay gives drivers access to mapping, music services and messages,...
Mar 3, 2014 | E-commerce and E-retailing, Mobile
A trend for a mobile focus among brands shopping sites risks ignoring the basic needs of the shopping majority, according to the results of a new survey. The study, from fits.me, found that 97% of online clothes shoppers – even those using ‘mobile’ devices – do their...
Mar 3, 2014 | Mobile, USA
Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research. Just a few years ago, Americans were more willing to give up...
Feb 28, 2014 | CPG, Mobile
Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene. Unveiled at Mobile World Congress in Barcelona, the The Oral-B SmartSeries 7000...
Feb 28, 2014 | Mobile, Social media, WhatsApp
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012. Key WhatsApp stats • More than 70% of registered users are active every day. •...
Feb 28, 2014 | Mobile, Search engine marketing
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, according to a new poll conducted by Google. Of the 1,500 respondents surveyed, just under one third (32%)...
Feb 28, 2014 | Mobile, Online video, Social media
Struggling social network Bebo is looking to turn around its fortunes with a free new video messaging app called Blab. The tool lets users record videos and instantly send them to their friends via their mobile device, in a similar way to apps such as Snapchat....
Feb 26, 2014 | Mobile, Online advertising
Advertising that runs on mobile devices is much more effective than that on PCs, particularly when it targets affluent users, according to new study. The research, from BBC Worldwide, noted that affluent consumers are nearly twice as active on mobile as the less...
Feb 26, 2014 | Mobile, Online advertising
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey. Real time bidding platform Rubicon Project has...
Feb 25, 2014 | Mobile
Samsung has launched its flagship Galaxy S5 smartphone, with an iPhone 5S-like finger print sensor, water-resistance, faster camera and a range fitness-related features, as the world’s largest phone maker looks to boost its slowing growth. Watch this promotional video...
Feb 25, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more. Watch this video from the Daily Telegraph showing Zuckerberg’s speech below:...
Feb 25, 2014 | Mobile, WhatsApp
WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn. WhatsApp already has voice message function but only in pre-recorded form- the new service will...
Feb 25, 2014 | Mobile
Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform. Launched at the Mobile World Congress in Barcelona on Monday, the new handset comes after the sale of...
