Jan 2, 2014 | Mobile, Regulation, Social media
Popular photo sharing app Snapchat has been hacked, leading to the account information of 4.6 million users being temporarily been posted online by hackers. The hacker, known as “Lightcontact”, first posted the account information on Reddit and on a...
Jan 2, 2014 | Mobile, Online video, Social media, USA
As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US. Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 19, 2013 | E-commerce and E-retailing, Mobile, Social media
Forget Google Glass, this year produced some truly strange technological inventions. from mobile ‘mind control’ to tactile touchscreens. In this brave new world of Google robots, Amazon Drones and Sony’s smart wigs, we celebrate the weirdest news of 2013 (NOTE:...
Dec 18, 2013 | Mobile
Busy, on-the-go jobseekers are going mobile, driving a 48% increase in the number of job searches from mobile devices, according to new research. New research from totaljobs.com has revealed that 34 per cent of visits to its website now come from people using their...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 17, 2013 | Mobile, Online advertising, Online video
Over the coming months, the digital advertising industry will continue to grow as increasing amounts of budget are allocated towards digital channels. In this report, Visual classification company WeSEE releases its predictions for the digital advertising industry in...
Dec 16, 2013 | Mobile, WhatsApp
The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. Social media agency KRDS, has produced this infographic on the top 10 messaging apps today, along with their features and their marketing potential. http://www.krds.com/
Dec 16, 2013 | Mobile, Social media, USA
Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing channels Mothers in the US use their smartphones 11.4% more often than the average adult, according to an AOL study, while a separate survey from...
Dec 13, 2013 | Mobile, Social media
Instagram has launched its own direct messaging service, letting people send photos and videos to each other privately. The new service, called Instagram Direct was announced by Facebook-owned company’s New York event yesterday. In introducing Instagram Direct,...
Dec 13, 2013 | Content marketing, Mobile
Spotify is to extend its “free” ad-supported music service to mobile devices, in a move that will rival the lies of iTunes radio in the mobile streaming sector. The move will let smartphone users build playlists of songs and then hear them played back in a...
Dec 12, 2013 | Mobile
Smartphones finally outsell feature phones globally as developing world switches on to Android- but Apple remains best for consumer engagement and spend Wearable technology makes headway with Google Glass ‘explorers’ and Galaxy Gear Smartwatch- but mainstream audience...
Dec 12, 2013 | Marketing through gaming, Mobile
Miniclip has passed the landmark of 250 million downloads of its mobile games on iOS, Android and Windows devices. Miniclip saw monthly downloads of mobile games up 155 per cent year-on-year. Since the launch of its first mobile game in 2010, Miniclip has released...
Dec 10, 2013 | Mobile
Supermarket chain Aldi has unveiled its own budget tablet for under £80, as it follows the lead of other retailers including Tesco, Asda and Argos. The discount supermarket will begin selling the 7-inch Medion Lifetab E7316 from this Sunday for £79.99, but stocks are...
Dec 9, 2013 | E-commerce and E-retailing, Mobile
Apple has launched its iBeacon tracking technology across 254 US stores, providing users with information depending on their precise location in the shop and acting like a virtual assistant. The technology, part of iOS 7, works with low-power Bluetooth transmitters...
Dec 6, 2013 | Facebook marketing, Mobile, Online advertising, Search engine marketing, Social media
More mobile: Its mobile-first strategy signalled the big shift as developers focussed on the small screen to get people using Facebook as the key sharing tool when they’re with their friends. More commercial: Smarter and better advertising products, simplifying the...
Dec 6, 2013 | E-commerce and E-retailing, Mobile, UK
Mobile transactions increased by 100% in the UK, over the busiest shopping weekend of the year, according to new research. The report, from Usablenet, found that mobile websites for leading retailers ASOS, Marks & Spencer, The Body Shop, Topshop, and Selfridges...
Dec 5, 2013 | Content marketing, E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...
Dec 5, 2013 | Australia and New Zealand, Mobile, Regulation
Measuring the effectiveness of mobile advertising remains a major challenge. The number of data points give so many options for what marketers measure has blocked the creation of single currencies in the way that GRPs became the TV currency. Here’s how Australia is...
Dec 5, 2013 | E-commerce and E-retailing, Mobile, UK
iPhone and iPad users lead the mobile shopping boom this Cyber Monday, but Samsung mobile users spent most per person when shopping online in the UK, according to new research. The IBM Digital Analytics Benchmark report reveals that on Monday 2 December, dubbed Cyber...
