Dec 4, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Dec 4, 2013 | Content marketing, Mobile
As brands use music in more interactive ways as part of their campaigns, new data from media marketing platform Shazam looks back at the most influential tracks of 2013, both globally and in the UK. Among the firms ‘most-Shazamed’ songs of the year, include Avicii’s...
Dec 3, 2013 | Mobile, Online advertising, Social media, Twitter marketing
Apple has bought social media search and analytics firm Topsy, marking a significant investment into social networking- an area Apple has no strong presence in to date. Apple confirmed the acquisition but would not say why it bought the company, which specializes in...
Dec 3, 2013 | Content marketing, Mobile, Online video
The number of people watching and listening to BBC programmes on iPlayer via mobile phones and tablets has reached an all-time high, and is now almost level with the desktop audience, according to new data. The BBC reports that there were 261m iPlayer requests served...
Dec 3, 2013 | E-commerce and E-retailing, Mobile
Tablet commerce will triple this year to reach £4.74 billion and take 10.4 per cent of total UK online sales, according to research Retail sales via mobile devices in the UK are expected to more than double this year to £8.17 billion, accounting for 18 per cent of all...
Dec 3, 2013 | E-commerce and E-retailing, Mobile, USA
Online shopping in the US through mobile devices was up 9% this year, and iOS led Android throughout the Thanksgiving and Black Friday shopping period, according to new research. The data comes from the Digital Analytics Benchmark Group at IBM, which is a platform...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 28, 2013 | E-commerce and E-retailing, Mobile
New data from IMRG and Capgemini reveal that almost 1 in 5 (19%) multichannel online sales are now click and collect. Key findings: • 19% of multichannel retailer sales were click and collect in Q3 of 2013 • This is up from 13% in same period last year • Dipped...
Nov 28, 2013 | E-commerce and E-retailing, Mobile
Slick mobile retail sites and convenient access to brands via smartphones and tablets are driving sales via mobile devices this Christmas season. The IBM Digital Analytics Benchmark reveals that on Monday 25 November , as consumers continue to go online in increasing...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Mobile
Apple’s new operating system iOS7, caused quite a stir last month- but how does it effect advertisers and app developers? This infographic from Dotcom Infoway offers a guide of apps for iOS7. The chart below offers insights on the new features and tools available in...
Nov 27, 2013 | Mobile
This chart shows the percentage of people who are completely loyal to a mobile phone brand by region. The Middle East and Africa shows the most loyalty out of all regions analysed with 35%. North American and European phone owners prove to be the most fickle when it...
Nov 27, 2013 | Mobile
Sony has filed a patent for a SmartWig that can can help wearers navigate roads, collect information such as blood pressure and even vibrates on the user’s head to give them messages. The Japanese electronics giant said the wig could also include special fibres that...
Nov 27, 2013 | Mobile
Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to...
Nov 26, 2013 | Mobile
Small businesses have made a radical shift in their marketing plans with half their marketing budget online according to latest US data. Roughly one-third of small to medium sized businesses (SMBs) report spending less than one-third of their marketing budgets on...
Nov 26, 2013 | Mobile
When it comes to attitudes to mobile data privacy, smartphone owners in the UK are most concerned about companies having access to banking activities and content of texts and emails, while data collected around apps and web surfing on mobiles is of least concern,...
Nov 25, 2013 | Facebook marketing, Mobile, Social media
Instagram is reportedly planning a private and group messaging feature, as the Facebook- owned photo sharing service looks to rival the likes of SnapChat and WhatsApp in the fast-growing chat app sector. The potential move comes as Instagram faces tough competition...
Nov 25, 2013 | Mobile, Regulation
Apple has been awarded $290m in a damages retrial against Samsung, retrieving a large part if the money it was originally awarded last year. After a week-long trial, the jury deliberated for nearly two days before reaching a decision on Thursday in a San Jose,...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 21, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Alcohol brand Lambrini has introduced a free Bodyguard App as part of a nationwide campaign to encourage responsible drinking. The virtual Bodyguard is a free-to-download application for Android and iPhone users, which has a range of functions including an alcohol...
