Oct 8, 2013 | Email marketing, Mobile, Online advertising
Google has started putting ads into its Gmail Android app that cannot be switched off by users, according to a news report. According to Dutch Android blog Android World, the adverts initially appear in-line with emails inside the “Promotions” inbox of the...
Oct 8, 2013 | Mobile, Online video, Twitter marketing, Unilever - Research, tips and news for marketers
For its latest campaign Unilever’s Cornetto launched a set of airplanes with a Twitter-connected banners, so summer lovers could declare their love in front of everyone on the beaches of Spain. The campaign, created by ad agency Lola / Lowe & Partners
, Madrid,...
Oct 7, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media
Digital ad spend up in the UK rose 17.5% to reach a record six-month high of over £3bn, with consumer goods overtaking entertainment and media as the biggest mobile display advertiser, according to new research. The data, from the IAB, also indicates that mobile now...
Oct 7, 2013 | Mobile
Tablet usage among UK children is on the rise, with kids ditching mobiles and PCs for tavblets to access the internet, according to new research. Tablet usage among UK children is on the rise, with kids ditching mobiles and PCs for tavblets to access the internet,...
Oct 7, 2013 | Mobile
Samsung expects to see a profit of £5.8bn for the past three months as its smartphones outsell Apple globally, shipping around 85 million devices, compared to some 35 million iPhones. The South Korean electronics giant is expected to post a record operating profit of...
Oct 4, 2013 | Facebook marketing, Mobile, Social media
Snapchat has launched ‘Stories’, letting users see rolling news-feeds from friends in the last 24 hours, as the popular photo sharing app looks to rival Facebook. Watch this video showing how Snapchat stories works below: Snapchat’s popularity has risen sharply...
Oct 4, 2013 | Facebook marketing, Mobile, Online advertising, Social media
Instagram has announced plans to place ads placing ads in users’ photo streams, as the Facebook-owned photo app looks to capitalise on its growing popularity. Ads will appear in a few months in the US-only for now, and will involve just a handful of firms. In a bid...
Oct 4, 2013 | Mobile, Online advertising
Google has begun testing a free ‘Web Designer’ tool, letting advertisers create HTML 5 ads for both mobile and desktop. View a demo of the program here: Making the announcement in a blog post, Google said the tool was developed as HTML 5 ads are expected to overtake...
Oct 4, 2013 | E-commerce and E-retailing, Mobile
Nearly all (98%) of the UK’s top 50 retailers are failing to offer responsive websites that work across desktop, mobile, and tablet devices, according to new research. The study, from Venda, also found that 25 of these retailers are hosting their mobile site under a...
Oct 4, 2013 | Mobile
Google has bought webcam-based gesture recognition firm Flutter for an undisclosed sum, as the internet giant continues to move away from desktop computing to mobile and wearable technologies. View a video demonstration of Flutter below: Flutter is best known for an...
Oct 3, 2013 | Facebook marketing, Mobile, Social media
Facebook has revamped its mobile app advertising with ‘call-to-action’ buttons, such ‘Shop Now’ or ‘Listen Now’, as the social network looks to boost engagement on its apps. Previously, ads on Facebook’s mobile apps were designed only to entice its...
Oct 2, 2013 | Facebook marketing, Mobile, Social media, Twitter marketing
Facebook, Instagram and Twitter are the most popular social media sites among 10-15 years olds in the UK, but Blackberry is falling from favour, according to new research. The Amaze Generation from Amaze on Vimeo. The study, from Amaze Generation, a five-year research...
Oct 1, 2013 | Australia and New Zealand, Mobile, Online advertising, Search engine marketing
The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research. The report, from media buying agency ZenithOptimedia indicates that spending on advertising on mobile devices is...
Oct 1, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
Mary Berry, star of The Great British Bake Off, has launched her own iPhone and iPad app ready for the upcoming Christmas season. Published by Hachette’s Headline Publishing Group, the £1.99 app offers “15 of Mary Berry’s reliable, step-by-step festive...
Oct 1, 2013 | Mobile
Britons are increasingly using their mobile devices to access the internet – but new research shows that they are being let down by companies, who are not optimising their sites for smartphones and tablets., according to this new infographic from Eptica. 52% of 1,000...
Sep 30, 2013 | Mobile, Online advertising
One in 9 (11%) of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using, with the automotive and technology sectors leading the way, according to new...
Sep 30, 2013 | Mobile, Online advertising
Office stationary stalwart Post It notes are to get a digital twist this month, partnering with mobile app Evernote to make their paper notes ‘searchable and shareable’ if a user photographs them with their smartphone. 3M, the company behind Post It notes, will...
Sep 30, 2013 | E-commerce and E-retailing, Mobile, Online advertising
Retailer TK Maxx has appointed Exponential for its first ever cross-platform ad campaign designed to increase the number of visits to its stores by occasional shoppers. The video campaign will run in two phases – autumn and Christmas – across both desktop and tablet,...
Sep 27, 2013 | E-commerce and E-retailing, Mobile
Amazon has launched the latest version of its Kindle Fire tablet range, featuring live video chat for tech support via a ‘mayday’ button, activated in ‘just 15 seconds’. Watch this video demonstrating the ‘Mayday’ button below: The new ‘Kindle Fire HDX’...
Sep 26, 2013 | CPG, FMCG digital marketing food and beverages, India, Mobile, Unilever - Research, tips and news for marketers
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...
