Jul 19, 2013 | Mobile, Online advertising
Just 10% of all apps downloaded on Apple’s iOS are paid-for, as free ad-funded apps rose 6% in the past year, according to new research. The study, from app analytics provider Flurry, looked at app price changes over time. Results indicated that between 80 to 84...
Jul 19, 2013 | Content marketing, Mobile
Inkling raised $16m in a new funding round, as the digital publishing and sales platform secures new deals with publishers Pearson and Elsevier. San Fransisco-based Inkling provides a series of academic and medical eBooks toApple iPads and iPhones, with plans to...
Jul 18, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media
Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather. Citing its own...
Jul 18, 2013 | Mobile, Search engine marketing
The vast majority (88%) of paid search traffic on mobiles cannot be replaced by organic clicks, according to new research from Google looking at mobile search ad trends. The research comes in response to a number of queries from advertisers over what would happen if...
Jul 18, 2013 | Mobile
When it comes to mobile ads, advertisers are six times more likely to choose ad formats that automatically adapt to the size of the screen rather than standard industry sizes, according to new data. The global study, from Appsnack, the mobile advertising specialist...
Jul 18, 2013 | Mobile, WhatsApp
WhatsApp Messenger is to start charging iPhone users a $0.99 for its instant messaging app, bringing it in line with price plans on Android and other devices. The chat app now has more than 250m active users, making it bigger than Twitter. The charge only apply to new...
Jul 17, 2013 | Mobile
After buying Motorola in 2011, Google is set to launch its first own-brand smartphone called the Moto X. This week, a new video was leaked online outlines how the device will work, revealing always on voice commands and ‘Active Updates’. The Moto X demo...
Jul 16, 2013 | Mobile
Samsung is to return to Apple as a supplier of microchips for its new iPhone, in a sign that the bitter patent war between the two firms may be ending. Apple has been cutting manufacturing links with Samsung for over a year after a series of costly patent feuds...
Jul 16, 2013 | E-commerce and E-retailing, Mobile, USA
Women are now catching men in terms of mobile shopping in the US, while people with lower disposable incomes have shown the highest increase in the past year, according to new research. Technology is catching up with our on-the-go lifestyles, empowering millions of...
Jul 15, 2013 | Mobile
Brands are ignoring less popular mobile operating systems at their peril. A new report indicates that the top 10 mobile devices account for only 48% of total traffic, with regional variances leading to an increasingly broken experiences for users. The latest...
Jul 15, 2013 | Mobile
One in three (33%) UK consumers ‘can’t see the point’ of 4G as they believe 3G is good enough for their needs, according to new research. The study, from YouGov, comes as more operators prepare to enter the marketplace this summer. YouGov’s “4G Tariffs” report shows...
Jul 15, 2013 | Mobile, Online advertising
The latest industry standards give a boost to accountability with mobile advertising metrics and measurement of impressions finally agreed between key stakeholders. These cover banners, apps and refresh rates, and will help make mobile advertising a little easier to...
Jul 12, 2013 | Mobile, Search engine marketing, Social media
Most of the world’s mobile traffic now comes from Samsung phones, with the South Korean manufacturer overtaking Apple and Nokia for the first time last month, according to new research. The data, from web analytics firm Statcounter, found that Samsung generated 25.47%...
Jul 11, 2013 | Mobile
As Apple’s App Store turns five this week, we take a look at the top 25 paid and free apps of all time on the market leading store. Apple’s charts of the Top 25 apps of all time provide a precious insight into the trends of the App Store for free and paid apps...
Jul 11, 2013 | Mobile
As Apple’s App Store turns five this week, new research shows it still leads the pack in terms of potential revenue for brands and developers alike. However, Google’s Play Store is slowly catching up, with some regions and apps proving more even more...
Jul 11, 2013 | E-commerce and E-retailing, Mobile, Regulation
Apple has been found guilty of working with 5 major publishers, including Penguin, to raise prices of electronic books in the US. In her ruling, US judge Denise Cote said there was “overwhelming” evidence showing the company acted knowingly and unlawfully...
Jul 11, 2013 | Mobile
Dropbox has surpassed the 175 million user milestone this week, as the cloud storage service boosts its API tools for deeper integration into Apple and Android user’s operating systems. Dropbox said that an additional 75 million users have joined the cloud storage...
Jul 10, 2013 | China, Latin America, Mobile, Online advertising, Search engine marketing
Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report. The study, conducted by IAB US and IHS indicate that global figures for mobile...
Jul 10, 2013 | E-commerce and E-retailing, Mobile
As Apple marks the fifth anniversary of its app store, new research from eBay looks into increasingly competitive app marketplace, to uncover the best ways to appeal to smartphone users. Key research findings: • eBay reveals that over 1m apps went into production last...
Jul 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data. The chart above from comScore demonstrates that...
