Apr 4, 2013 | Mobile, Search engine marketing
UK mobile web users utilise hashtags mainly for personal use (40.7%). However the second most popular hashtag use is searching and following brands or categories (34.1%). The promotion of corporate or social events is the least popular use for hashtags (10.4%). View...
Apr 4, 2013 | Mobile, Search engine marketing
Google has denied penalising rival iTunes on its search engine, after it was revealed that links to the Apple store were ‘hidden’ from results pages. Since Tuesday morning searches for iOS apps on Google weren’t resulting in overt links to Apple’s iTunes...
Apr 4, 2013 | Marketing through gaming, Mobile
Rovio has posted sales of €152m, more than double its revenue for 2011, as the Angry Birds reator continues its success as one of the world’s biggest mobile games makers. The Finnish firm’s earnings before interest and taxes were €76.8m, up 64 percent from 2011. In...
Apr 3, 2013 | Facebook marketing, Mobile
Facebook has sparked further rumours of a possible smartphone launch, inviting press to see its new ‘home on Android’ this Friday. The reason for the 4 April event at the social network’s headquarters in Menlo Park, California, is a closely guarded secret. Company...
Apr 3, 2013 | Mobile, Social media, Twitter marketing
Twitter is forecast to earn as much as $582.8 million in global ad revenue this year, going on to generate over $1 billion in 2014 according to a new report. The study, from eMarketer, predicts that mobile ad revenue will lead the growth. The report forecasts more...
Apr 2, 2013 | Mobile, Online advertising, Search engine marketing
Google has launched a mobile ad calculator, designed to help advertisers predict the return on investment for their smartphone and tablet campaigns. Despite the phenomenal growth of smartphone and tablet use, mobile ads have been a tough sell to advertisers, due to...
Apr 2, 2013 | Mobile
With Android and iPhone now combining for nearly 90% of the U.S. smartphone market, many app developers and marketers are concentrating their efforts on serving the majority of smartphone users through these two platforms- but as this comScore infographic shows, there...
Apr 2, 2013 | Australia and New Zealand, Content marketing, Mobile
Almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information. Over two-fifths (83%) of table owners are using it alongside...
Mar 28, 2013 | Mobile
In a modern take on Willy Wonka, Google has given 8,000 people in the US the chance to try its new augemented reality glasses… provided they pay $1,500 for the privilege. Watch a video showing how Google Glass works here: The winners were selected by Google after...
Mar 28, 2013 | Content marketing, Mobile
Flipboard has updated its popular digital magazine app for iOS, letting users curate their own personal magazines from selected news feeds. Previously, Flipboard highlighted articles and photos user’s friends were sharing on Facebook and Twitter by turning them...
Mar 28, 2013 | Mobile, Social media
Over two-thirds (70%) of mobile users in the UK approve of hashtags, and over half are motivated by the prefix to explore a subject further, according to new research. The study, from RadiumOne, found that over half (58%) respondents use hashtags and almost three...
Mar 28, 2013 | CPG, Mobile, Online advertising, Online video, Social media
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks. The ‘Nature Of Performance’ campaign centres around an iPhone app called Foap, that lets users upload and sell...
Mar 27, 2013 | Mobile
Apple has bought indoor-mapping specialist Wifislam as it looks to expand its maps product to compete with Google. Watch this video explaining how Wifislam works: The acquisition could allow the company to offer maps within buildings with an accuracy of 8ft (2.5m)....
Mar 27, 2013 | Mobile
Google is developing its own smart watch to rival Samsung and Apple in the growing wearable technology market, according to news reports. According to The Financial Times, Google’s smartwatch is allegedly being developed by the company’s Android unit...
Mar 26, 2013 | Content marketing, Mobile
Yahoo has bought Summly, a news reader app created by UK teenager Nick D’Aloisio, in a deal reportedly worth millions of pounds. Launched back in December 2011, Summly is an iPhone and iPad app that aims to simplify the way consumers get information on their...
Mar 26, 2013 | Facebook marketing, Mobile, Social media
In a potential challenge to mobile networks, Facebook has expanded its Messenger app to the UK, offering uses with free voice calls with friends on the social network. The features have been trialled in the US and Canada at the beginning of the year, and lets users...
Mar 26, 2013 | Mobile
High speed mobile internet connections will soar over the next 2 years, with 4G LTE mobile broadband subscribers forecast to double in the next two years. The report, from Juniper Research, predicts that the global 4G subscriber number will double from an estimated...
Mar 25, 2013 | Mobile, Online advertising
When it comes to mobile advertising, UK consumers are increasingly screen agnostic- with environment and context becoming more important, according to new research. The study, from YuMe, indicates that consumer media consumption on mobile devices is influenced by...
Mar 22, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Search engine marketing
73% of mobile searchers trigger additional actions and conversions. This data shows that the most popular action after conducting a mobile search is to continue researching (36%). However, 25% of the searches conducted resulted in a visit to a retailer’s...
Mar 22, 2013 | Mobile, Online advertising, Search engine marketing
Conducting mobile searches whilst in store is the most popular action taken by the sample group. The opportunity to conduct searches whilst shopping provides peopel with the opportunity to make more informed decisions. Restaurant searches were the only term that...
