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Ariana Grande adds mixed reality ‘Sweetener’ to album launch

Aug 31, 2018 | Mobile

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’.

Yandex “in talks with Russian retail stores about new smartphone launch”

Aug 28, 2018 | Mobile, Russia

Russian search giant Yandex is in talks with Russian retail stores about the sale of its rumoured smartphone, according to the newspaper Vedomosti.

Uber partners Toyota for self-driving car development

Aug 28, 2018 | Mobile

Uber has secured $500m (£389m) of investment from Toyota as it renews efforts to build self-driving cars for its ride-hailing app, five months after a self-driving car ran over and killed a pedestrian in the US.

YouTube goes boxing: KSI v Logan Paul fight ends in a draw

Aug 28, 2018 | Content marketing, Mobile, Online advertising, Online video, Viral and buyrals

A much-hyped boxing fight between rival YouTubers KSI and Logan Paul has ended in a draw.

Huawei and ZTE 5G technology banned in Australia

Aug 24, 2018 | Australia and New Zealand, China, Mobile

China’s Huawei and ZTE have been banned from providing 5G technology equipment to Australia, citing national security concerns.

Google and Urban Airship team up for super-fast mobile notifications

Aug 24, 2018 | Mobile

Google Cloud Platform has partnered with Urban Airship, a customer experience company, to launch Boost, which has been designed to help brands improve how they target customers via notifications.

Top 4 IoT fears: Consumers afraid ‘Internet of Things’ glitches could lead to deaths

Aug 22, 2018 | Mobile

Consumers have major concerns there will be potentially fatal consequences if and when glitches occur with the ‘Internet of Things’ devices entering our homes and lifestyles, according to new research.

Social media stars investigated for not labelling commercial posts

Aug 17, 2018 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing, Viral and buyrals

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

What online shoppers want: Mobile-first, connected experiences and tailored offers

Aug 16, 2018 | Mobile

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

43% of Brits ‘now own at least one smart home device’

Aug 13, 2018 | Mobile

Over two-fifths (43%) of Brits now own at least one smart product in their home, with security systems most appealing, according to a new survey looking into attitudes towards IoT technology in 2018.

How many selfies does the average Brit take for the perfect photo?

Aug 10, 2018 | Mobile, Social media

Brits will take an average of 8 selfies to get the perfect photo before posting on social media – yet 80% will still edit and filter images to improve their appearance before sharing.

Future tech: The 10 technology trends for 2023

Aug 10, 2018 | Mobile

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

98% of leading apps ‘do not comply with GDPR’

Aug 9, 2018 | Mobile

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study.

Mars pulls all ads from YouTube amid drill music controversy

Aug 7, 2018 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Social media, UK, Viral and buyrals

Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

Apple becomes first trillion dollar US-listed company

Aug 7, 2018 | Mobile

Apple has become the first US-listed company to be valued at a trillion dollars after its third-quarter earnings exceeded Wall Street’s expectations.

WhatsApp debuts paid-for business tools (and plans ads)

Aug 3, 2018 | Facebook marketing, Mobile, Online advertising, Social media, WhatsApp

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

Smart pets: 52% of Brits would buy tech for their pets while at work

Aug 2, 2018 | Mobile

Over half (52%) of British workers would invest in technology for their pets while they are at work, while 43% of Brits check on their furry friends several times a day whilst they are out of the office.

2018’s most innovative tech brands: Amazon tops list

Aug 1, 2018 | E-commerce and E-retailing, Mobile, Online advertising

Amazon has topped the list of the 6th annual Most Innovative Tech Brands survey conducted by Brand Keys, with General Motors, Hulu, Lyft, Instagram, Nike also making the list.

2025 may signal the death knell for cloud (as a term)

Jul 31, 2018 | Mobile

‘The cloud’ as a term could be obsolete as soon as 2025, as it becomes so deeply embedded in business performance that the word itself may soon no longer be required, according to new research.

JD Sports launches music platform

Jul 25, 2018 | E-commerce and E-retailing, Mobile, Online video

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

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