Businesses ‘must act now to avoid tech giant domination by 2025’
By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast.
Smartphone video becomes fastest growing online ad format
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.
LINE debuts augmented reality face game for online video calls
Japanese messaging app Line has launched new AR gaming features to its messaging app and a range of new emoji as it looks to boost engagement.
Ikea handyman app TaskRabbit hit by data breach
Ikea’s odd jobs marketplace TaskRabbit is back online today, after a “cyber-security incident” on Monday. The handyman app allows people to find freelance workers to complete household tasks such as cleaning, gardening or assembling flat-pack...How Paris turned Millennials into ambassadors for the city
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.
Marty the Robot to educate schoolchildren in South Korea
Marty the Robot – a new educational robot produced by Robotical in Edinburgh, has just won a huge contract from the Wise Club in South Korea.
Social media: and how corporate communications became more complicated
Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.
“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing
Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.
White paper: AI crucial to future of marketing
Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.
31% of Brits have smart security gadgets in the home
Households in the UK are increasingly turning to smart technology to protect their homes, according to new research. The survey of 2,001 British adults carried out by gadgets and technology e-tailer, LaptopsDirect.co.uk, found that more than a third of Brits (31%) are...New ‘Branding To Store’ mobile ad tool goes live
TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.
Spotify saves millions with unusual stock market debut
Spotify listed on the stock market this week, with an unusual ‘direct listing’ that resulting in shares of the music streaming service being up 12.9% on their first day of trade on the New York Stock Exchange.
Snapchat allows 16 person video calls
Snapchat has launched a new feature that lets up to 16 people take part in a live chat together, using either video or just their voices.
Under Armour admits 150 million MyFitnessPal accounts breached
The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach.
April Fools’ round-up: Snapchat’s Russian bots, Brexit emojis and bankrupt Elon Musk
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure.
Brits turning to tech for a good night’s sleep
Over half (51%) of the UK population has used technology-based sleep-aids to help get the perfect sleep – what’s more, almost 1 in 3 (31%) said they use them every night, according to new research.
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Mobile user journey study: Product discovery a major barrier to sales
Weak mobile performance for brands was found to be directly linked to poor product discovery, rather than mobile payments, according to a new study looking into the mobile user journey.
