Mobile to account for quarter of all media time in South Korea
Adults in South Korea will spend more than a quarter of their daily media time on a smartphone in 2018, almost the highest in the world, according to new research.
EU rules Uber ‘is a taxi service and can be regulated as such’
An EU court has ruled that ride hailing phone app Uber is a taxi service and can be regulated as such.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Facebook opens ‘World Effects’ to all developers
Facebook has launched anew ‘Snapchat-style’ feature that lets users drop 3D objects into your surroundings, using the built-in camera tool.
Stories of the year: Blockchain used to tackle the refugee crisis
Back in May 2017, the United Nations sent aid to 10,000 Syrian refugees using Ethereum Blockchain.
Two-thirds of airlines will have connected onboard services by 2020
More than 90% of airlines are set to ramp up investment in advancing wireless services for cabin crew and pilots over the three years to 2020 – an 18% increase since SITA’s 2016 Airline IT Trends survey.
Apple to buy Shazam for $560m?
Apple is reportedly close to securing a deal to buy media-recognition app maker Shazam Entertainment.
Denmark ‘has highest smartphone penetration rate in the world’
Denmark, with a penetration rate of over 77% among the general population, will boast the highest rate of smartphone usage in the world this year according to eMarketer’s worldwide mobile forecast.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Facebook debuts ‘Messenger Kids’ with parental supervision tools
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
Waze debuts new motorcycle mode and hands-free voice tool
Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.
Major Snapchat revamp splits friends from media content
Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.
Only 25% of charity apps accept donations
Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.
Snapchat debuts ‘Stories for Brands’: HBO and ASOS first to sign up
Snapchat has launched a new Promoted Stories feature, billed as a way for advertisers “tell deeper stories”, with HBO and ASOS among the first brands to sign up.
Smartphone voted as most life-changing tech of the past 25 years
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.
Uber buys fleet of 24,000 driverless cars from Volvo
Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.
Baidu bets on IoT with smart speaker and two robots
Baidu has launched a smart speaker and robots that the Chinese Internet giant claims will give people a ‘sci-fi’ experience.
Boston Dynamics’ Atlas robot does backflips
Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.
UK Prime Minister meets digital leaders to plan technology drive
The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.
Mobile ad trends: Ad fraud tops transparency concerns
Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.
