Consumers more willing to share location with apps (but privacy concerns persist)
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.
14 year olds ‘have already sent more than 35,000 texts’
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
Snapchat undergoes huge redesign as losses grow
Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.
Vodafone moves into IoT with new home gadgets
Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.
Adidas debuts ‘smart’ mobile shopping app
Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.
Snapchat debuts retargeted ads that follow users around web
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
Top supermarkets online: M&S and Aldi lead for apps (but Tesco wins for website)
M&S and Aldi have the most engaging app, but Tesco is the most popular website, according to new research.
Retail sites and apps “more influential than word of mouth”
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.
Netflix teams with Snapchat and Shazam for Stranger Things 2 promo
Snapchat and Netflix are partnering for a first-of-its-kind World Lens — featuring a portal into a new world — for the launch of Stranger Things 2.
Mobile devices account for a third of online Christmas orders
Mobile shopping accounted for almost a third (28%) of 2016 online holiday orders across the UK, France and Germany, according to new research.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Android users get “Pay With Google” for simpler mobile shopping
Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.
Walmart pushes same day pick up with Halloween costume ad
Walmart is encouraging you to “Be who you want to be” this Halloween in an ad that showcases its new same day pick up feature in its mobile app.
Asda partners Shazam for lip-sync Halloween face filter
Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.
Snapchat still beats Instagram among US teens
Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.
Global mobile internet usage trends: Spain leads as UK lags
The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, while Spain leads the way, according to new research.
Uber app tops chart despite London ban (but competitors also thrive)
Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.
Google disables touch function on Home Mini device after privacy concerns
Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns.
Facebook targets “one billion VR users” with Oculus Go
Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.
