Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.
Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.
Microsoft has confirmed that its Windows Phone will not get any more features or phones in the future, as the rival to Android and iOS failed to gain popularity among smartphone users.
The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research.
In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.
Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.
Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches.
Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating or creepy?
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
Toys ‘R’ Us has unveiled Play Chaser, a free augmented reality app, that turns stores into virtual playgrounds as the retailer looks to win back shoppers after filing for bankruptcy last month.
Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.
With the announcement of the new Alexa powered devices from Amazon, and the upcoming Google hardwire event on the 4th October, new research by MoneySuperMarket reveals that the British public is far from ready to embrace smart home technology.
Snapchat has launched Sponsored 3D World Lenses, with Warner Brothers and Budweiser among the first brands signing up to the augmented reality platform.
Uber and TFL have taken media by storm this week, but how have they faired up on social media?
Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google.
Mastercard has teamed up with jewellery firm Swarovski on a virtual reality app that immerses shoppers in a “home” where they can browse and purchase items using Masterpass.
AI-driven virtual gifting assistant EvaBot has gone live to offer US companies and professionals a scalable service for gifting that drives customer retention and loyalty.
A record-breaking number of signatures against the controversial move to ban Uber from operating in London makes it the fastest growing petition in the UK this year.
Transport for London has ruled that it will not renew taxi app Uber’s private hire licence after concluding it is “not fit and proper”.
UK parents believe children should be 11 years old before they own a smartphone or tablet with internet capability, with 61% only wanting it for emergency, according to new research.
