Top 10 global football clubs by mobile app popularity
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
Are our phones really eavesdropping on our conversations?
It’s a common fear- are smartphones listening and using our private conversations to sell advertising? New research shows many believe this is true.
‘Idea Pins’ take on TikTok
This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.
TikTok in-app shopping is here
When they started testing in-app shopping in Europe with clothing brands, the excitement was palpable. The energy of the TikTok content can flow into shoppable media, and on into sales. ByteDance ran early tests with streetwear brand Hype. What’s next? Watch every social platform accelerate its shoppable media.
Reddit starts in-house creative agency
To get more attention from brands, and make the process easier, Reddit has launched “KarmaLab”. The agency provides social listening and trends reports, community management assistance, creative workshops and campaign development. This adds to the growing ad offering, which now includes a wider range of video options.
Casino Golden Nugget appoints Incubeta to drive online growth
Incubeta has been selected by Golden Nugget to drive growth of its online channels including Paid Search, YouTube, UAC and Playstore.
New platforms: food and grocery delivery apps
The pandemic triggered a huge rise in food and delivery apps globally with 150m downloads a month in 2020. This created new global platforms for the restaurant, food and grocery industries. UberEats, Foodpanda, iFood, Zomato, Doordash, Getir and Deliveroo are all becoming global brands. Ethical and food waste apps also surged, with companies like Too Good to Go and OLIO among the leaders.
Clubhouse audio chat launches on Android
The much-awaited rollout to Android boosted audience reach and helped turn this into a more viable platform for brands. Audience numbers and profile are key for reaching the critical mass needed in PR and advertising campaigns. Clubhouse is growing fast and looking set to become a powerful channel for brands that have creative ideas that fit the format.
TikTok lead generation launch
The lead generation tool is a first-party solution that encourages users to signal their interest in a product or service by filling out a form with their information. It spans everything from the latest beauty products, fashion and food, to services like booking a test drive in a new car. All packaged in a very TikTok way.
Digital ad spend boosted by audio
During the pandemic, ad spend growth slowed in many markets. In the UK, it only grew 5% in 2020 (to reach £16.5bn) vs 15% growth before. Digital audio is one of the key drivers, with podcast spend up more than 40% and strong programmatic trading. Hear how audio is getting bigger and easier.
Snapchat takes on TikTok with ‘Spotlight’
Snapchat has seen strong increases in both usage and revenue as the social media pioneer pushed its product development. ‘Spotlight’ – the feed of short video clips – also provides cash incentives of up to $1m per day for the best, most engaging Spotlight shorts. Several creators have made big money, and it’s boosted creative competition. Find out how…
Google search update: Most websites failing to meet upcoming ‘good page’ criteria
Most sites that rank in Google’s top 20 search results don’t currently pass the minimum requirements for a good page experience – as set out in Google’s new ‘Core Web Vitals’ update. 96% of sites tested in US desktop searches failed three Core Web Vitals thresholds for performance and usability. And rankings are bound to be impacted. Time to check your own performance.
Shopify expands Pinterest social commerce deal
Pinterest and Shopify expanded their partnership to 27 more. The partnership will provide 1.7m Shopify merchants with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins. The timing coincided with multi-feed support for ‘Catalogs’, a new feature allowing businesses to easily upload products in multiple feeds within one Pinterest Business account. Find out how selling just got easier.
Pub app downloads soar as Brits mark the start of lockdown easing
There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
Tableau launches ‘Business Science’ AI-powered analytics tool
Analytics platform Tableau has introduced Business Science, a new AI-powered analytics that aimed at lowering the barrier to data science techniques.
Less than half of UK salespeople have attended a virtual event in the past year
Less than half of UK salespeople have attended a virtual event in the past year, according to a new report from CRM provider HubSpot.
Wearable tech set to tackle head injuries in sport
Wearable tech which measures and tracks head impact force in sport and recreational activities is set to aid research and support informed decisions on the risk of brain injury.
Brixton Finishing School alumni unveil #BrixtonRising campaign on 40th anniversary of Brixton Uprising
Brixton Finishing School, the disruptor scheme that seeks to diversify entry-level talent in adland, has launched a campaign to coincide with the 40th anniversary of the Brixton Uprising.
No Going Back? Demand for hybrid working intensifies as organisations look to chart a post-COVID path
85% of the C-suite and 71% of employees believe hybrid working will make their organisation more resilient and better equipped to survive economic issues, according to new research.
