May 15, 2017 | Mobile
Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London. The Citymapper Smartbus aims to “redesign the bus”, both in terms of how one looks and how it operates. As part iof a two-day trial, the bus...
May 15, 2017 | Facebook marketing, Mobile, Online advertising, Social media, Twitter marketing
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data. A new tool designed by Swedish personal loan company Advisa, lets users calculate the amount...
May 12, 2017 | Mobile
Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research. The study, from Global Web Index, shows that back in 2014, it was almost half of digital consumers...
May 11, 2017 | Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Viral and buyrals
What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next...
May 11, 2017 | Mobile, Social media
Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year. Snap Inc, the owner of Snapchat, saw a n djusted loss of $188.2m, which was about $10m worse than analysts had expected, while the net...
May 10, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising
Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.
May 10, 2017 | Mobile
Spotify has launched Spotify Codes, which lets users share any track, artist, album, or playlist available on the platform. The new function be accessed by tapping the ‘…’ menu to reveal the code, which will appear on the bottom of the relevant release’s artwork....
May 9, 2017 | Mobile
TripAdvisor is partnering with GrubHub to implement instantaneous access to delivery menus from its website and its mobile app. Consumers browsing TripAdvisor restaurant listings in the U.S. will now have the option to order food from tens of thousands of...
May 8, 2017 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more “relevant but unexpected ads” while online, according to new research. The study, from media agency,...
May 3, 2017 | Mobile, Online advertising
The rise in mobile advertising spend is contributing to a decline in ad viewability levels, with non-viewable ads costing advertisers around £750m, according to new research. The quarterly benchmark report from ad verification company Meetrics indicates that in the...
Apr 28, 2017 | Mobile
Apple is reducing the commission it pays on app sales for affiliates in the The iTunes Affiliate Program, in a sign that it is not making as much money from the practice as it hoped. Under the new scheme, Apple will pay just 2.5% to affilates involved in a sale of...
Apr 28, 2017 | Mobile, Online advertising, Online video, Viral and buyrals
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from...
Apr 27, 2017 | Marketing through gaming, Mobile
2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them. What justifies the hype?...
Apr 26, 2017 | Marketing through gaming, Mobile
This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products and meet the top brands and innovators working in VR today. Our team went to investigate… Facebook are among the many companies that have...
Apr 24, 2017 | E-commerce and E-retailing, Mobile
Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index. With each year that passes, we see mobiles close in on PCs/laptops as the top commerce device. Mobiles are now in prime...
Apr 24, 2017 | E-commerce and E-retailing, Mobile
Smartphones are fast catching PCs as the online purchasing tool of choice around the world, according to new research from Global Web Index. With each year that passes, we see mobiles close in on PCs/laptops as the top commerce device. Mobiles are now in prime...
Apr 21, 2017 | Mobile
Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign. The sponsored lens, available across the UK allows Snapchatters to take the place of a female protagonist who goes on a magical trip through space before...
Apr 21, 2017 | Mobile, Online advertising
Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign. As part of the project, the brands will create a series of content to give consumers new ways to...
Apr 20, 2017 | Mobile
How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out… Using audience and digital consumption data from 9 countries (USA,...
Apr 19, 2017 | Mobile, Social media
Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app’s camera. Snapchat pioneered AR in the social media space with its...
