Apr 18, 2017 | Mobile, Social media
Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures. The Instagram feature, often criticised for being similar to its rival’s original “Snapchat Stories” format, now attracts 200 million daily active...
Apr 18, 2017 | Mobile, Online video, Social media, Viral and buyrals
Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion. The short advert aired on US TV last week on networks...
Apr 18, 2017 | Mobile
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop and deliver engaging content to 18-34 year olds...
Apr 18, 2017 | E-commerce and E-retailing, Mobile, Online advertising
Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce. The programme is open to startups who are rethinking banking and...
Apr 12, 2017 | Mobile, Online advertising, UK
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital...
Apr 11, 2017 | E-commerce and E-retailing, Mobile
Google has updated its Assistant smart speaker with greater inegreation with its Home app, signalling a move away from its Keep note app. The move means that shopping lists made via Google Assistant will no longer be saved on Google Keep, and will instead port over to...
Apr 4, 2017 | Mobile
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. The data, from web analytics company StatCounter, indicates that Google’s mobile OS topped the worldwide OS internet usage...
Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Apr 3, 2017 | Mobile
Phone maker Moto has introduced a new app designed to translate pet’s moods into easy-to-understand verbal communication, launching on April 1st. The Pet Translator Mod is being launched for the Moto Z and Moto Z Play, a modular accessory for its flagship smartphone...
Apr 3, 2017 | Mobile
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion. Read, who was previously head of trading at...
Mar 30, 2017 | Mobile
Samsung has unveiled new versions of its flagship smartphone as it looks to recover from the disaster of its fire-prone Note 7 handset last year. The Galaxy S8 and S8 Plus increase screen size by doing away with a physical home button and dramatically reducing the...
Mar 30, 2017 | Marketing through gaming, Mobile
To coincide with the launch of its new S8 smartphone, Samsung has launched a new VR content service in UK, SamsungVR.com and Samsung VR application. Revealed at this week’s Unpacked 2017 event,The VR content library will provide consumers with a library of VR...
Mar 29, 2017 | Mobile
SpaceX and Tesla CEO Elon Musk has launched a new project: a “medical research company” called Neuralink that will make brain-computer interfaces. Neuralink will be centered on creating devices that can be implanted in the human brain, with the eventual...
Mar 29, 2017 | E-commerce and E-retailing, Mobile
Amazon is exploring the possibility of appliance and furniture stores, as well as using AR and VR to help customers visualise what it would look like in their homes. The technology would give people the ability to see how the couch or refrigerator looks in their home...
Mar 28, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called “Blis Futures”. Blis claims the new tool can predict where consumers will go and guarantees new customers in pubs for Stella Artois. Blis Futures will group like data...
Mar 28, 2017 | Mobile, Social media, USA
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research. American consumers’ status as a binge watching, streaming, multitasking nation enters 2017...
Mar 28, 2017 | Mobile, Online advertising
A new white paper from Amaze explores the concept of the unifying, enterprise grade digital hub – the ‘app store’-like tool that provides the decision-making and intelligence needed to align all digital assets. Forrester predicts that Artificial Intelligence (AI) will...
Mar 27, 2017 | Mobile
Uber has halted its self-driving cars from the Arizona roads after an accident which left one of the vehicles on its side. Pictures posted online showed the car on its right side on an Arizona street, next to another badly damaged vehicle. The car – a Volvo SUV...
Mar 27, 2017 | Mobile
The traditional wall calendar has been given a high-tech upgrade, thanks to a clever use of electronic ink from a Japanese inventor. Created by Japanese designer Kosho Tsuboi, the Magic Calendar looks like it’s made of paper, but is actually a subtle smart screen. The...
Mar 27, 2017 | Mobile
Snapchat only has a third of the monthly unique users as Instagram but it skews decisively younger, according to new research. The study, from Verto Analytics data (among US adults 18+), found Instagram’s users are fairly evenly spread across all age groups,...
