Mar 23, 2017 | Mobile
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK. As a result of its enhanced capabilities, Yahoo and Statiq’s first mobile location campaign for O2...
Mar 23, 2017 | E-commerce and E-retailing, Mobile
Pottery Barn is launching an augmented reality app, called 3D Room View, that lets customers visually try out living room furniture before they buy it. The 3D Room View app works with Google’s Project Tango, a platform that uses motion tracking, area learning, and...
Mar 23, 2017 | Mobile, Social media, Twitter marketing
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research. Mobile is absolutely dominant here and, crucially, when it comes to what these users are doing while...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
Mar 21, 2017 | Mobile
Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research. A new report released...
Mar 20, 2017 | Germany, Mobile
Mobile ad spending in Germany will reach €3.2 billion ($3.5 billion) this year, representing more than half (57.2%) of all digital ad spending for the first time, according to new research. Total media ad spending in Germany – which includes digital and traditional –...
Mar 17, 2017 | Digital marketing skills, Mobile
The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report. The study, from the Mobile Marketing Association and RadiumOne, interviewed with over 300 senior marketers, evealed...
Mar 16, 2017 | Marketing through gaming, Mobile
The VR industry shipped 6.3 million devices worldwide and generated $1.8bn in revenue during 2016, according to new research. The figures, from a report by Super Data, come below its previous expectations of $5.1bn in revenue for the year. The report indicates that...
Mar 16, 2017 | Mobile, Social media
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report. The report, from eMarketer said in its latest ad spending forecast on Tuesday that the new ad revenue...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Mobile
Mobile devices attract the most video views for advertising video-on-demand (AVOD) services with global distribution, according to new research. The report, from Ooyala, also shows variances of viewing habits across devices in different regions and continues to track...
Mar 14, 2017 | Mobile, Social media
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange. The new tool, called “Messenger Day”, is an addition Facebook’s existing Messenger app. The tool lets users of Facebook’s instant...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
Instagram has updated its Stories feature with support for geostickers, as the Facebook owned messenger app continues to mimic its rival Snapchat. The firm announced its new geostickers in a blog post and explained that the feature is launching first in New York City...
Mar 13, 2017 | Mobile
Video ad formats are by far the most popular format in the mobile app gaming market, according to new research. The data, from AppLovin, indicates that video currently accounts for 93% of mobile ad spend. In non-gaming verticals, 58%of spend was for video ads, and 42%...
Mar 13, 2017 | Facebook marketing, Mobile, Social media
The iconic PG tips Monkey has come to life online as a Facebook Messenger chatbot for Red Nose Day. Start-up chatbot company ubisend has developed AI technology to give an online voice to the famous Monkey for the first time through Facebook Messenger. Ahead of Red...
Mar 10, 2017 | Mobile
Mobile app firm Cheetah Mobile has launched Cheetah Ads, its newly rebranded mobile advertising business. The platform places full screen vertical video ads in apps such as AppLock, which allows brands to reach users before they unlock their favourite social apps....
Mar 10, 2017 | Mobile
Elevators have been given a voice to have conversations in real time, enabling people to hear machines talk. Helsinki-based creative agency, hasan & partners, worked with KONE to connect selected elevators in different countries around the world. The elevators...
Mar 9, 2017 | Mobile, Online advertising, Online video, UK
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...
Mar 9, 2017 | Mobile
Media recoignition app Shazam has launched a a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one...
Mar 8, 2017 | Mobile, Online video, Social media, Viral and buyrals
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. The film was created using case-studies from boys that suffer...
