Jan 26, 2017 | Mobile, Online advertising, Social media
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. The system is similar to Nielsen’s TV offerings. This will make Snapchat ads...
Jan 26, 2017 | Content marketing, Mobile
Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go. Google has recently announced that several Android applications are ready as Instant Apps. Although “thousands of...
Jan 20, 2017 | E-commerce and E-retailing, Mobile
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research. Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they...
Jan 16, 2017 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising
Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according global marketing intelligence service WARC. VR and AR have been identified in Warc’s Toolkit 2017, produced...
Jan 12, 2017 | Facebook marketing, Mobile, Social media
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory. The adverts in the middle of Instagram’s Stories will be marked by a small “Sponsored” tag as well as being...
Jan 6, 2017 | Digital marketing skills, Mobile
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone. Starting from January 2017, the Tokyo-based insurance company is handing over the roles of 34...
Jan 6, 2017 | Marketing through gaming, Mobile
Apple’s App Store generated record revenues of almost $30bn in 2016 driven by the success of games such as Pokémon Go and Mario Run, according to new data. The tech giant also said that New Year’s Day 2017 was the most successful single day sales of all-time for...
Jan 5, 2017 | CPG, Mobile
Kérastase has launched a smart hairbrush that listens for breaking hair, but it comes with a hefty price tag. The luxury hair brand owned by L’Oreal, unveiled the world’s first smart hairbrush at CES 2017, in partnership with Nokia’s Withings digital health unit. The...
Jan 5, 2017 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Wendy’s is using Spotify’s new Branded Moments mobile ad product, which targets consumers based on time of day. Branded Moments targets mobile listeners on Spotify’s free streaming service based around six different ‘moments’ of the day: chill time,...
Jan 4, 2017 | Mobile, Social media
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising. Following a beta launch in the US last year, advertisers will now be able to measure “Human and Viewable” and...
