Nov 15, 2016 | China, E-commerce and E-retailing, Mobile
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth. In China, being an internet user is almost synonymous with being an online shopper. GlobalWebIndex’s research shows that 87% of internet users...
Nov 10, 2016 | Mobile, Social media
Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research. The study, conducted by Publicis Media, surveyed 2,000 people to gain an understanding into the...
Nov 9, 2016 | Brazil, Mobile, Online video
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause. Case study summary • Brazil agency promotes work...
Nov 2, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button. Kate Spade from Instagram for Business on Vimeo. The new tool is designed to give users an easy way to move from discovering...
Nov 2, 2016 | Facebook marketing, Mobile, Social media
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research. The study, from Instagram analytics and management platform Iconosquare, indicates that Burberry, the UK fashion brand, has a considerable...
Nov 1, 2016 | Facebook marketing, Mobile, WhatsApp
Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today. The study, from MetrixLab, looked at the chat app usage across key international...
Nov 1, 2016 | Mobile, Regulation
Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research. The study, from Nielsen, indicates that nearly two-thirds (63%) of Britons aren’t likely to use...
Oct 18, 2016 | Mobile, Social media
With the inexorable rise of online influencers, apple tree communications launches its latest Social Scene report, uncovering those individuals that wield most influence in social channels. The report, from agency apple tree, analysed statistics and trends over the...
Oct 14, 2016 | Mobile, Search engine marketing
Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web. The move, coming in a few months, swill see the search giant implement a previously announced plan to...
