Aug 19, 2016 | CPG, FMCG digital marketing food and beverages, Mobile
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash. McDonald’s was hoping the Step It! Activity Band would be a means of getting kids to be more active....
Aug 17, 2016 | Marketing through gaming, Mobile
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research. The data, from YouGov, is based on over 25,000 interviews during July and August, showing...
Aug 16, 2016 | Mobile, Social media
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger. Unlike its other major video chat tool Hangouts, Duo works exclusively on phones (Android and iPhone) rather than across devices. The...
Aug 16, 2016 | E-commerce and E-retailing, Mobile
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines. Snapcart taps into shopping data by incentivising shoppers to take photographs of their receipts in exchange for a small...
Aug 12, 2016 | CPG, Mobile
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. ZipJet was founded in 2014 in Germany, and currently operates in three European cities- Berlin, London and Dublin. The company forges...
Aug 11, 2016 | Marketing through gaming, Mobile
Pokemon Go! is starting to invade the workplace, with 53% of UK employees who play Pokemon Go admitting to doing so during working hours. A photo posted by Kevin Gonzáles (@ape_dos_mil) on Jul 8, 2016 at 11:36am PDT 43% say they play up to three hours and 27% play...
Aug 10, 2016 | Mexico, Mobile
The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research. The report, from mobile platform Unlockd, highlighted that less than half (47%) of consumers consider their mobile advertising experience to be...
Aug 10, 2016 | Mobile, Search engine marketing, Social media
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21%...
Aug 8, 2016 | E-commerce and E-retailing, Mobile, Social media, UK
Over 8 in 10 adults (82%) in Great Britain used the internet every day or almost every day, according to research. The study, from ONS, indicates a rise from 78% in 2015 and more than double the 35% reported in 2006, when directly comparable records were first...
Aug 5, 2016 | Mobile, Online advertising, Online video
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study. Adobe Digital Insights: Rio Olympics 2016 And European Athlete Insights from Adobe The analysis, using...
Jul 22, 2016 | E-commerce and E-retailing, Mobile
Amazon is testing a new scheme where it pays ordinary people to deliver its packages. The UK launch means car owners can deliver Prime Now/Same Day items directly to customers’ homes using the new App. The ‘Flex’ trial, set to launch in Birmingham, will...
