Jul 22, 2016 | Facebook marketing, Mobile, Social media
Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps. Under the new scheme, marketers can target consumers most likely to make a...
Jul 21, 2016 | Mobile, Social media
Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’. Before, users were required to find exact Snapchat handle and suggested names manually to friends. The new feature is available via the Snapchat stories list....
Jul 20, 2016 | Marketing through gaming, Mobile
Pokemon Go! hasn’t revealed official sponsorship formats yet, but that hasn’t stopped brands jumping on the augmented reality phenomenon. We look at five of the best examples of companies taking advantage of the latest mobile gaming craze… In the...
Jul 19, 2016 | CPG, Mobile
Beauty brand L’oreal has laucnch a new emoji keyboard that lets mobile users share styles in a single symbol. The Beaumoji keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The...
Jul 19, 2016 | Mobile, Online advertising, Social media
Marketers often bundle all ‘millennials’ into the same category, but new research suggests this age group is more diverse and complex than is conventionally assumed. Global audience technology company surveyed more than 5,000 consumers to understand how cultural,...
Jul 14, 2016 | Marketing through gaming, Mobile
Pokemon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze? Pokémon Go is an augmented reality game played on Android and iOS smartphones, which takes the original principles of...
Jul 11, 2016 | Marketing through gaming, Mobile
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android. The mobile version of the popular gaming franchise Pokemon has proved so popular that Niantic Labs has been...
Jul 11, 2016 | Facebook marketing, Mobile, Social media
Facebook Messenger has begun testing ‘Secret Conversations’, a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear. Messenger Secret Conversations from Facebook on Vimeo. The messages become...
Jul 8, 2016 | Mobile, Online video, Social media
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne. Among the 64% of second-screeners, online activity unrelated to the Olympics...
Jul 6, 2016 | E-commerce and E-retailing, Mobile
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research. The second annual ‘Creepy or Cool’ study, from...
Jul 5, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles. Brau Union brewery hired ad firm YOC to create the understitial vertical video ad. The mobile advertising format enables the full screen display of moving image content in...
