Apr 29, 2016 | Mobile
Billionaire activist investor Carl Icahn said last night that he had sold his entire stake in tech giant Apple due to the risk of China’s influence on the stock. Speaking to CNBC, Icahn said he was “still very cautious” on the US stock market. Icahn...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile. Back in 2012, Facebook made no revenues from mobile- now the social network dominates the smartphone ad market. Total...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Tinder is testing a new feature called ‘Tinder Social’ that reveals which of a user’s Facebook contacts are using it. The feature displays a list of Facebook friends who use Tinder, and even shows their profiles. That means the users can see their...
Apr 28, 2016 | Mobile
Is digital a help or hindrance to the high street? New research suggest that technology is offering shoppers a more mobile-friendly shopping experience in-store, helping retailers unlock an extra £200 million in sales each year. The research, from RetailMeNot, the...
Apr 27, 2016 | Mobile
Quarterly revenue at Apple have declined for the first time since 2003, as iPhone sales weaken amid strong competition. In its quarterly sales report, Apple said it sold 51.2 million iPhones in the first three months of 2016. That was down on the 61 million sold a...
Apr 27, 2016 | Mobile, Online advertising, Online video
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. The new format will complement YouTube’s flagship product, TrueView ads, to help brands reinforce the message or...
Apr 27, 2016 | E-commerce and E-retailing, Mobile
Almost two thirds of fashion traffic is now mobile, with more than 50% of multi-device sales occurring one week after the cookie is dropped, according to this new infographic. The chart, from Affiliate Window, highlights some of the key trends and insights that are...
Apr 25, 2016 | Mobile, Online advertising
Alphabet – Google’s parent company – has reported a 17% rise in quarterly revenue after strong advertising sales on mobile devices. However, the technology giant revealed that it spent more money on its experimental moonshot projects, engineers, data...
Apr 25, 2016 | Mobile
The population of Middle East and North Africa (MENA) countries are most likely to use a smartphone to access the internet, according to new data. The study, from Global Web Index, found that across all 34 countries, it’s the smartphone that consumers are most likely...
Apr 22, 2016 | Email marketing, Mobile, Social media
Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research. Research from Mailjet reveals emojis really do have the power to contextualise and clarify the written word....
Apr 21, 2016 | Mobile, Social media
Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘marijuana day’. I love #BobMarley but um…isn't this technically black face? @Snapchat pic.twitter.com/7GU2IsjKwy— Daniel Ruiz (@danny_ruiz) April 20, 2016...
Apr 20, 2016 | Mobile, Search engine marketing
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research. To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which...
Apr 19, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp. Speaking at its F8 conference, the company claimed 900 million people are now...
Apr 19, 2016 | Mobile
Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features. superimposing stickers on the rest of the world will be the first popular augmented reality art tool @snapchat...
Apr 18, 2016 | Facebook marketing, Mobile, Social media
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce. The social network added Dropbox integration to Messenger on Android and iOS so you can share photos, videos, and other files inside Messenger without leaving...
Apr 15, 2016 | Content marketing, Facebook marketing, Mobile
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format. Instant Articles were introduced in May 2015 as lighter versions of articles that load almost immediately. The company released...
Apr 14, 2016 | Mobile, WhatsApp
When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research. The study, from the University of Minnesota’s GroupLens Lab, indicates that people have very different interpretations...
Apr 13, 2016 | Facebook marketing, Mobile, Online advertising, WhatsApp
Facebook has launched a ‘bots store’, letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users. Opening his company’s annual F8 developer conference in San Francisco on Tuesday, Facebook CEO Mark...
Apr 13, 2016 | Mobile, Online advertising
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It...
Apr 12, 2016 | Mobile
Apple Watch shipments are forecast to fall more than 25% year-over-year in comparison to 2015, according to new research. The report, from KGI Securities analyst Ming-Chi Kuo, said the wearable device sold an estimated 10.6 million units in eight months last year....
