Feb 25, 2016 | E-commerce and E-retailing, Mobile
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time, according to new figures. The data, from IMRG, indicates that smartphones and tablets...
Feb 23, 2016 | Mobile, Online advertising, Search engine marketing
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Under the new scheme, Google AdWords will soon display four ads above organic search results, no ads to the right of search results, and three...
Feb 23, 2016 | Content marketing, Mobile
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge. The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s...
Feb 22, 2016 | Facebook marketing, Marketing through gaming, Mobile, Social media
Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured above),...
Feb 22, 2016 | Mobile, Online advertising, Regulation
IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations. Three is...
Feb 18, 2016 | Mobile, Regulation
Apple has been ordered to help the FBI to unlock the iPhone of one of the San Bernardino shooters, but the firm says it will oppose it, calling it an ‘unprecedented step which threatens the security of our customers’. A US federal magistrate ordered the company to...
Feb 18, 2016 | E-commerce and E-retailing, Mobile
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey. The poll of 350+ small businesses from Clutch, a B2B research firm, found that irrelevancy to their...
Feb 17, 2016 | Mobile, Online advertising, Social media
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network. The app, which lets users chat and share photos and videos, recently saw its user base surpass 100 million. So...
Feb 17, 2016 | Mobile, Regulation
SMS remains a hugely effective communication channel for many brands- but more providers are now using ‘grey routes’ to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are...
Feb 16, 2016 | CPG, Mobile, Unilever - Research, tips and news for marketers
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors. The Pregnancy Tracker app is designed to help share the collected wisdom of other parents, “who have been there and...
