Jan 25, 2016 | Mobile, Search engine marketing
Google knows that iPhone users mean big business- so much so that it paid Apple $1bn to be the default iOS search engine in 2014. The revelations come as part of court documents produced during Oracle’s lawsuit against Google for a long-running copyright dispute...
Jan 20, 2016 | E-commerce and E-retailing, Mobile, UK
UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey. The research, from ecommerce platform provider Episerver, surveyed the mobile shopping habits of ten nations across the UK,...
Jan 18, 2016 | Facebook marketing, Mobile, WhatsApp
WhatsApp is dropping its subscription fees to access the popular messaging service, as it looks to explore new funding options, such as tie-ins with other companies. The chat app, famously bought by Facebook for a massive $19bn in 2014, is ditching the 99 cent annual...
Jan 18, 2016 | Marketing through gaming, Mobile
Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games. Fire Fu, Super Arc Light, and Apestorm: Full Bananas will be released this quarter on Android and iOS under Channel 4’s new publishing arm,...
Jan 15, 2016 | Mobile, Online advertising
Apple is reportedly giving up control of its ad business, no longer taking a 30% commission on all sales on its iAds platform. BuzzFeed News reports that Apple is planning a new system: Rather than acting as an intermediary between advertisers and content partners,...
Jan 11, 2016 | Mobile, Online video, Twitter marketing
With the likes of Meerkat, Periscope and even Facebook offering mobile broadcast tools, live streaming will become more popular in the year ahead, according to new data. Currently, it’s only tiny minorities of consumers who are using live-streaming apps; according to...
Jan 11, 2016 | E-commerce and E-retailing, Mobile
John Lewis managed to win over Christmas shoppers thanks to its impressive website, but its sister brand Waitrose failed to entice enough customers to beat last year’s festive sales figures. The department stores chain enticed fewer shoppers through its doors, with...
Jan 7, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy. The pool, which blocked a busy bridge crossing, was broadcast live on...
Jan 7, 2016 | Mobile, Search engine marketing
For most consumers, voice-powered search tools on mobile are yet to make a big impact; according to Global Web Index’ global data from our 34 markets, less than a fifth of online adults are regularly using them, putting them some distance behind traditional search...
Jan 7, 2016 | Mobile, Regulation
Over two fifths of global mobile consumers are are “reluctant sharers” of their personal data, but 21% of mobile users currently take no action to secure their device, according to new research. Global mobile trade body Mobile Ecosystem Forum (MEF) today unveiled the...
