Jan 5, 2016 | Facebook marketing, Mobile, Regulation
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose. A report from tech journal The Information accuses the social network of deliberately...
Jan 5, 2016 | Mobile
Last year was the year of the emoji, with phablets set to dominate 2016 and productivity apps on the rise, according to new data from Flurry. After tracking 3.2 trillion sessions over the course of 2015, Flurry reveals Europe’s astonishing app growth, with overall...
Jan 5, 2016 | Mobile
Garmin has launched a new line of Sat Navs with a focus on ‘driver awareness’, keeping users informed of hazards they may not have spotted yet. Ranging in price from £99.99 to £299.99, the ‘Garmin Drive’ products start with the basic model that includes pre-loaded...
Jan 5, 2016 | Mobile
Google has revealed a new version of its Glass wearable computer, aimed at enterprise businesses such as healthcare and manufacturing. In filings with the American Federal Communications Commission, the search firm has published the first pictures of the redesigned...
Jan 4, 2016 | Mobile, WhatsApp
In the world of social networking, Facebook-owned Instagram has been a clear success story in recent years. New research from Global Web Index indicates that the social netowrk has risen rapidly in recent years to rival the likes of Twitter. The platform has gone from...
Dec 31, 2015 | Content marketing, Mobile, Online advertising, Online video
From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds this year. As 2015 comes to a close, Nielsen looks at some of the top trends in digital, including the top US smartphone apps and operating systems. In 2015, Facebook again...
Dec 31, 2015 | Mobile, Social media, WhatsApp
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research. The study, from Global Web Index, indicates that with Snapchat continuing to broaden its features to compete...
Dec 30, 2015 | Mobile
4G has been available in many markets for some time now and it’s clear that this high-speed connection is making its mark – with the numbers accessing 4G continuing to rise while 3G sees a parallel decline, according to new research. The findings, from Global Web...
Dec 30, 2015 | Mobile
Using mobile video ads more than doubles purchase intent and increases brand awareness by 10% and brand consideration by 37%, according to new research. The study, from Widespace, reveals details of how campaigns can improve brand metrics and their guidelines for...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 17, 2015 | E-commerce and E-retailing, Mobile
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey. The findings, which come from a survey by Searchmetrics,...
Dec 17, 2015 | Facebook marketing, Mobile
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features. Facebook has partnered with Uber to build ride-hailing into its Messenger app. The new service works entirely within the Messeneger app,...
Dec 17, 2015 | Mobile, Twitter marketing
The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform. Twitter users can discover unfolding news stories and conversations via...
Dec 16, 2015 | Mobile
Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research. Ooyala’s Video Index Q3 2015 report includes country specific data across Europe for the first time. Other key findings include – •...
Dec 14, 2015 | Mobile, Social media
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition. Saturday’s European Championship draw in...
Dec 11, 2015 | Mobile
After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable...
Dec 11, 2015 | Mobile
2015 was the year wearable tech finally took off, with the Apple Watch set to sell 21 million units within its first 12 months. But can it keep up momentum for next year? As part of our review of the year, we look back at the key trends that shaped mobile marketing in...
Dec 8, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the...
Dec 7, 2015 | Brazil, China, India, Latin America, Mobile, Online advertising
TV ad spend will be overtaken by the internet in 2018, declining for the next few years from 38% to 34.8%, according to new research. ZenithOptimedia’s forecasts programmatic advertising will account for 60% of digital display in 2016, Internet advertising overtaking...
Dec 7, 2015 | Mobile
The Chronos pad- a gadget that promises to turn almost any regular watch into a smartwatch- is being developed in the US. The sticky disc can light up and vibrate when a user’s smartphone receives new messages or calls. It’s just 33mm across and 2.5mm thick and...
