Dec 3, 2015 | Mobile, Social media
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch. Send us your funniest photos using the hashtag...
Dec 2, 2015 | Mobile
Telecoms regulator, Ofcom has said that six million homes could be suffering from slow broadband speeds as a result of putting up Christmas lights, placing Wi-Fi hubs close to microwaves, or near lamps or by installing baby alarms. Ofcom describes how microwave ovens,...
Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research. Distinctions that are crucial to marketers and media agencies for reaching different age groups in the U.S. are identified in a...
Dec 1, 2015 | E-commerce and E-retailing, Mobile
John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research. The report, from Episerver, scored consumer retail experiences across mobile sites, plus Android and iOS apps on both smartphones and...
Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion. Smartphones outpaced tablets in buying AND browsing on #BlackFriday: https://t.co/F2uebcyQfK #WatsonTrend...
Nov 30, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile...
Nov 27, 2015 | E-commerce and E-retailing, Mobile, Online advertising
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research. The study, from...
Nov 26, 2015 | Germany, Mobile
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends. The study, from Yahoo-owned Flurry, tracked over 725,000 apps across 564...
Nov 24, 2015 | Mobile
The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month. This year,...
Nov 24, 2015 | Marketing through gaming, Mobile
Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month. On December 2nd, Disney will release a serialised VR experience designed for...
Nov 24, 2015 | E-commerce and E-retailing, Mobile
It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey. The survey of 5,110 consumers, was commissioned by...
Nov 24, 2015 | Digital marketing skills, Mobile
While most employees are comfortable using email, only half feel the same about instant messenger tools, just 60 per cent about SMS and of those that talk to colleagues using it a third are uncomfortable using social media, according to new research. The research,...
Nov 23, 2015 | Mobile, Social media, WhatsApp
Over 1.4 billion global consumers will utilize a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research. The study, from eMarketer, predicts that three-quarters of smartphone users will make use of an...
Nov 23, 2015 | Mobile, Online advertising
ITV Commercial has struck a new partnership with programmatic ad platform, RadiumOne, that will see the broadcaster synchronise its broadcast TV commercials with ads served to potential viewers online that check their mobiles during commercial breaks. The...
Nov 20, 2015 | E-commerce and E-retailing, Mobile
IBM has launched a retail app powered by its AI tool Watson to help make the holiday season easier for shoppers. The IBM Watson Trend app distills the sentiment of tens of millions of online conversations daily, by scouring 10,000 sources across social media sites,...
Nov 18, 2015 | Facebook marketing, Mobile, Social media
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa. The ‘Free Basics’ program, rebranded from the controversial Internet.org scheme in September, brings relevant basic internet services...
Nov 18, 2015 | Mobile
There has been record growth in demand for TV app advertising slots targeting Thanksgiving and the Christmas holiday, with the number of ad slots already booked more than 50 times that of Q4 2014, according to new research. The study, from German app marketing firm...
Nov 17, 2015 | Mobile, Online advertising, Search engine marketing
Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles. Announced by Google last month,...
Nov 16, 2015 | E-commerce and E-retailing, Mobile
As more customers use both the online and offline world to make their buying decisions, new research looks at the ever-more complex path to purchase. This infographic from Dynatrace looks at omnichannel stats on customer buying habits and the need for effective CEM in...
Nov 13, 2015 | Mobile
US police pulled over one of Google’s self-driving cars this week for driving slowly, but there was no traffic infraction. Presented without comment.Image ©2015 Aleksandr MilewskiPosted by Zandr Milewski on Thursday, 12 November 2015 The vehicle was...
