Oct 16, 2015 | Mobile, Search engine marketing
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research. Mobile continues to be the key driver of growth in both social and search advertising, with spend targeted at phones and tablets...
Oct 15, 2015 | China, Mobile
The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work? Every FMCG brand is looking for leverage in mobile channels, but until now few have braved entering the device war...
Oct 14, 2015 | Mobile, Online video
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures. The report, from Millward Brown titled AdReaction: Video Creative in a Digital World examines video use and creative response across...
Oct 14, 2015 | E-commerce and E-retailing, Mobile, Online advertising, UK
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. The pizza delivery company is using location data to implement ‘hyperlocal’ targeting on...
Oct 9, 2015 | India, Mobile, Social media, WhatsApp
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. Instant messaging (IM) has seen a 12% increase in daily usage globally as more people opt for closed messaging...
Oct 7, 2015 | Mobile, Social media
The website and social media pages for controversial human-rating app Peeple have been taken offline, after a flood of criticism. As of Monday, its website has been removed, as have its Facebook and Twitter accounts. Meanwhile, the company’s Instagram account has been...
Oct 2, 2015 | Mobile, Search engine marketing
Marketers and website owners need to follow a separate strategy to help their websites rank higher in phone searches, paying particular attention to user experience and technical factors, according to new research. With more Google searches now happening on mobile...
Oct 2, 2015 | Mobile, Social media
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data. Don't miss our Stainmaster 2 Day flooring event! #Stainmaster #Flooring A photo posted by RC...
Oct 2, 2015 | Content marketing, Marketing through gaming, Mobile
Popular trivia app Quiz Up is being turned into a primetime TV show in the US, pitching viewers against studio contestants. Since its launch, the app the that has earned its scored its creator more than $22 million in venture capital funding after a stratospherically...
Sep 30, 2015 | Content marketing, Mobile
Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio. Like the original, the video version of the Chromecast 2 dongle will continue to ‘cast’ music, video and games to TV, with support for iOS and Android devices. It will...
Sep 29, 2015 | Mobile, Search engine marketing
With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it....
Sep 29, 2015 | E-commerce and E-retailing, Mobile
Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research. The study, from Criteo, looked 1.4 billion online transactions, revealing that 50% of...
