Sep 3, 2015 | Mobile, Online advertising
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads. AOL, itself acquired by US mobile network Verizon for $4.4bn billion earlier this year, will be paying $1.75/share for publicly-traded Millennial,...
Sep 2, 2015 | Mobile, Online advertising, UK
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research. The study, from the Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) aimed to...
Aug 31, 2015 | Email marketing, Mobile
Apple device open and click rates have stagnated across Europe while Android has seen consistent year-on-year growth, according to new data. The research, from SendGrid, the leading email delivery platform for email that matters, was collected over two ten-day periods...
Aug 26, 2015 | E-commerce and E-retailing, Mobile
The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to new research. The latest data from IMRG and Capgemini has revealed that in Q1 2015/16 (see note on quarters below) it was recorded as 42%...
Aug 25, 2015 | E-commerce and E-retailing, Mobile
As mobile online shopper go mobile, this infographic from Dynatrace looks at the importance of the omnichannel customer experience. Source: www.dynatrace.com
Aug 19, 2015 | China, Mobile
Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ. This funding puts Canada-based Kik’s total at $120.5M. Kik is hoping the investment will help boost competitiveness and emulate...
Aug 19, 2015 | Mobile, Search engine marketing
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research. In the second quarter of 2015 the share of search advertising spend and clicks taken by mobile devices in Europe, Middle East & Africa...
Aug 7, 2015 | Facebook marketing, Mobile
Facebook has launched a new Pages Messaging feature that lets companies connect with customers via its messenger service. Pages Messaging will, for example, let firms respond to a complaint on its Wall by messaging the customer privately. A comment shows a note that...
Aug 5, 2015 | Facebook marketing, Mobile, Social media
Facebook has unveiled Aquila, a drone that the social network hopes will deliver internet to the masses- along with the extra ad dollars that come with it. The drone has been in development for over a year as part of Internet.org, Facebook’s initiative to help...
Aug 5, 2015 | E-commerce and E-retailing, India, Mobile
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data. The research, from Nielsen, found that by comparison, the growth in popularity of shopping websites has been moderate, increasing from 28%...
