Aug 5, 2015 | Marketing through gaming, Mobile
Endemol Shine UK has launched an official app based on BBC Two’s quick fire quiz show Two Tribes, with host Richard Osman providing the voiceover. The official quiz game app is available to download from Android and iOs now, enabling fans to put their general...
Aug 4, 2015 | Facebook marketing, Mobile, Social media
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way. Previously brands had to talk to Instagram sales people directly,...
Aug 4, 2015 | Facebook marketing, Mobile
Uber has gained another $1bn in funding and been valued at close to $51bn, making the taxi app the world’s most valuable startup and reaching the mark faster than Facebook. The growth reflects its aggressive global expansion into more than 300 cities and growing...
Aug 4, 2015 | Facebook marketing, Mobile, Social media
Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival. The new feature represents Facebook’s entry into a growing market catering to...
Aug 3, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Amazon’s new Dash Button fridge magnets are now available for purchase, letting users order refills of household products with a single click. The adhesive one-touch buttons instantly order predetermined refills of detergent, paper towels, toilet paper, garbage bags,...
Aug 3, 2015 | Germany, Mobile
Nokia is selling its Here maps service to German car makers Audi, BMW, and Mercedes for $3 billion. It was previously reported that Uber was interested in purchasing the service, but the car companies clearly brought the most attractive offer to Nokia’s table....
Jul 30, 2015 | Marketing through gaming, Mobile
Rovio has launched Angry Birds 2, the follow up to the hugely successful mobile game. But the Finnish firm is under-fire for a new in-app purchases system. Early user reviews have been mixed, in large part because of a new life system that encourages users to make...
Jul 30, 2015 | Mobile, Social media, WhatsApp
Yahoo has launched a new messaging service called Livetext that features live two-way video chats for mobile device users, but with a ‘silent’ twist. Pitched as “live video texting without sound,” Livetext lets users communicate through facial...
Jul 24, 2015 | Email marketing, Mobile
Microsoft has launched a new email-based messaging app called ‘Send’ aimed at “those brief, snappy communications”. The app is is designs for speed with “no signatures, subject lines, or salutations required”, Microsoft said. Explaining the thinking behind the app’s...
Jul 22, 2015 | China, Mobile, Social media
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research. The report, from eMarketer, forecasts that the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total...
Jul 21, 2015 | Mobile, UK
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research. Mobile has also now become more engaging than desktop, accounting for 56% of all...
