Jun 19, 2015 | CPG, FMCG digital marketing food and beverages, Germany, Mobile
In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site. Back in 2012, Heinz ran a special promotion on bottles in Germany with a QR code letting consumers...
Jun 19, 2015 | Mobile, Search engine marketing
When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the...
Jun 18, 2015 | Mobile, Online video
The BBC has partnered with tech firm This Place, to develop a way people can select programmes using a cheap, brainwave-reading headset. The headset works with an experimental version of the BBC’s iPlayer on-demand platform. Users can turn on and operate the app...
Jun 18, 2015 | Marketing through gaming, Mobile, USA
US men use more apps, but Women spend longer on them, according to a new US study from Nielsen. The study found that while men’s monthly app usage was a bit higher than women (27.2 vs. 26.3 apps, respectively), female users lead the way in terms of time spent. Women...
Jun 17, 2015 | Content marketing, Mobile, Social media
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found. The study, from the Reuters Institute Digital News Report 2015 indicates that...
Jun 17, 2015 | Facebook marketing, Mobile, Social media
Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’. Moments from Facebook on Vimeo. The Moments app will group photos on phones together based on when they were taken and, with the help of facial recognition,...
Jun 17, 2015 | Mobile
As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, a new report reveals nine significant mobile money trends and explores how they are stimulating growth across the expanded mobile...
Jun 15, 2015 | E-commerce and E-retailing, Mobile
While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research. The study, from VoucherCodes.co.uk and the Centre for Retail Research (CRR) shows that smartphones...
Jun 12, 2015 | Mobile, Search engine marketing, Social media, UK
The UK is one of the most connected countries in the world, with 71% of Brits owning a smartphone compared to the European average of 61%, according to a major new study from Google. The findings, part of Google’s Consumer Barometer 2015, indicates that the average UK...
Jun 11, 2015 | Mobile
Here are the top digital marketing data and case studies that caught our eye. From smoke signals to Wi-Fi signals- the evolution of communication There have been many methods of communication the human race has relied upon to send important messages and now technology...
Jun 11, 2015 | Mobile
EE is set to launch its own-brand action camera with built-in 4G connectivity, the mobile network looks toe xpand further into its own devices. The 4GEE Action Cam lets users stream HD footage straight to the internet without the need for a smartphone or computer. It...
Jun 10, 2015 | Content marketing, E-commerce and E-retailing, Mobile
Apple has launched its first subscription-streaming service, dubbed Apple Music, taking on Spotify. The $10 a month service builds upon the music subscription service that it acquired a year ago from Beats for $3bn. Apple will also offer a plan for families of up to...
Jun 10, 2015 | Mobile
There have been many methods of communication the human race has relied upon to send important messages and now technology is bringing us closer together than ever. This interactive graphic from Global Messaging looks at communication through the ages… and what to...
Jun 10, 2015 | Digital marketing skills, Mobile
An all-female group of IT experts, engineers and scientists will take over the Google Campus at the heart of London’s Tech City on Saturday (June 13) teaching schoolkids to build smartphone apps in a Guinness World Record bid. Led by Brunel University London lecturer...
Jun 9, 2015 | Mobile
Apple’s contactless payment service will launch in the UK in July, but the system could be limited to transactions of 20 or less. The company has agreed details with eight major banks, including Natwest, HSBC, and Lloyds. Retailers including Boots, Marks &...
Jun 8, 2015 | E-commerce and E-retailing, Mobile
Apple could start taking a smaller cut from each app store sale, effectively ending the so-called ‘Apple tax’ on subscription services that would benefit the likes of Netflix and Spotify. According to the Financial Times, Apple plans to reduce its 30% fee...
Jun 5, 2015 | Facebook marketing, Mobile, Social media
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce. Facebook Lite was built to use less data and work well despite potentially...
Jun 5, 2015 | Mobile, Twitter marketing
Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year. Whether to celebrate a game winning shot,...
Jun 5, 2015 | China, Mobile
Xiaomi, often called ‘China’s Apple’, is now the second biggest wearables maker in the world, according to new research. iCharts Research from IDC indicates that FitBit led the market with 34.2 per cent share of shipment, followed by Xiaomi at 24.6 per cent and Garmin...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
