Jun 2, 2015 | Mobile, Online advertising, Social media
UK advertisers are increasingly planning their video strategies holistically, with 84% of all UK campaigns in Q1 2015 conducted across more than one device, according to new research. The study, from ad tech firm Videology (videologygroup.com) indicates that the total...
Jun 1, 2015 | Mobile, Search engine marketing, Social media
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap,...
Jun 1, 2015 | Content marketing, Mobile, Social media
People have adapted to the 24/7, immersive media environment by developing editorial controls and filters, with 56 per cent of people saying they don’t feel bombarded by content or messaging, according to a new survey. New research has found social media and mobile...
Jun 1, 2015 | E-commerce and E-retailing, Mobile
UK retailers are collectively missing out on an astounding £6.6bn per year due to a lack of investment in their mobile offering, according to a new report into mobile spending. The study, from VoucherCodes.co.uk and the Centre for Retail Research (CRR) indicates that...
May 29, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has...
May 28, 2015 | Mobile, Online video
The Apple Watch is more hype than substance, while Whatsapp, Meerkat, and Periscope are among this year’s top priorities for marketers, according to new research. 2015 is fast-becoming the year of live-streaming, with one in five (19%) marketers planning to use apps...
May 27, 2015 | Mobile, Search engine marketing
Microsoft’s digital assistant Cortana will be available on iOS and Android devices in in addition to Windows Phone when Windows 10 launches this summer, as the firm begins a cross-platform strategy to rival Siri and Google Now. The move is part of the software...
May 27, 2015 | Mobile, UK
The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research. The study, from EMC, quizzed youngsters on their standards over their suppliers in retail, financial...
May 26, 2015 | Mobile, Unilever - Research, tips and news for marketers
Unilever has crowned UK digital firm Glimr the winner of its international Scale Up competition at the Digital Shoreditch festival in London. Tech City startup Glimr, whose technology aims to help brands build a one-to-one relationship with consumers using offline...
May 20, 2015 | E-commerce and E-retailing, Mobile, Search engine marketing
Google is taking on Amazon and eBay with a ‘Buy’ button that lets mobile users purchase items from search results, according to a news report. The Wall Street Journal suggest that the tool will initially feature on a on a ‘small number of...
May 20, 2015 | India, Mobile, Regulation, Social media
Facebook is under increasing pressure to withdraw its Internet.org project, following claims that the free mobile web service is a threat to net neutrality. A group of more than 67 associations for civic and digital liberties, signed an “Open Letter to Mark Zuckerberg...
