May 18, 2015 | Mobile
Google’s driverless cars are set to mingle with the public around the roads of Mountain View, California this summer. Previously, the small vehicles have only driven on test tracks and have not mixed with regular traffic. Google has tested autonomous vehicles on...
May 18, 2015 | Mobile, Online video, Social media, Twitter marketing, WhatsApp
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 – Summary Report from GlobalWebIndex The study, from...
May 18, 2015 | Mobile
In the first quarter of 2015, global smartphone unit demand increased 7%, compared to the same period last year, according to new research. The study, from GFK. indicates that sales reached 310m units, with growth down from 19% year-on-year in Q4 2014. This slowdown...
May 18, 2015 | E-commerce and E-retailing, Mobile
‘GeniCan’- a new smartbin that scans the barcode of waste packaging and tells you what to shop for next, in currently in development and seeking crowdfunding money. GeniCan Product Launch- Indiegogo V2 from GeniCan on Vimeo. The product can be synced with a mobile app...
May 15, 2015 | Mobile
Cab app Hailo has teamed up with real-time restaurant marketplace Bookatable to enable restaurateurs to offer Hailo’s super convenient on demand taxi service to diners. Following an integration with Bookatable’s cloud-based table reservation service, restaurants can...
May 15, 2015 | China, Mobile, Online advertising, Online video, Social media
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below… Every Fashion Week, labels...
May 14, 2015 | Mobile
Samsung has launched a new open platform to help developers create smart devices. The ARTIK package includes three circuit boards, software support, developer tools, and embedded encryption for security. In addition to ARTIK, Alex Hawkinson, chief executive of...
May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 12, 2015 | Mobile
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app. The ads are a way that Snapchat Discover publishers such as the Daily Mail can earn revenue for...
May 12, 2015 | Marketing through gaming, Mobile, Online advertising, Online video, Social media
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research. The study, from Microsoft, indicates that consumers’ attention spans are evolving in response to the rise of...
May 12, 2015 | Mobile
US electronics firm The Next Tghing Co. has launched a Kickstarter campaign for the world’s first $9 computer. Currently seeking funding on Kickstarter, C.H.I.P. is a tiny, super-cheap, surprisingly powerful computer. C.H.I.P. packs a 1GHz processor, 512MB RAM, 4GB of...
May 8, 2015 | Mobile
The smartwatch market will grow from 3.6 million unit shipments in 2014, to 101 million shipments in 2020, spurred on by the predicted popularity of the Apple Watch, according to a new report from IHS. “Apple Watch success will drive the overall smartwatch market,”...
May 8, 2015 | E-commerce and E-retailing, Mobile
Global grocery shoppers want a blend of digital and physical to help with their purchase decisions, according to new research from Nielsen. One-quarter of global respondents in Nielsen’s Global E-Commerce and The New Retail Survey say they are already ordering grocery...
May 7, 2015 | Mobile
The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space. This set of ad formats is intended to eliminate confusion in the marketplace to help advertisers,...
May 7, 2015 | Mobile, Online advertising, Search engine marketing
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit. The news comes as the internet giant announced that more searches...
May 6, 2015 | Mobile, Online video, Regulation, Twitter marketing
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las...
May 6, 2015 | China, Mobile, Social media
The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research. The survey, from latest annual National Reading Survey conducted by the Chinese Academy of Press and...
May 5, 2015 | Facebook marketing, India, Mobile, Regulation, Social media
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme. The Internet.org platform aims to provide people low-income and rural areas in...
May 5, 2015 | Mobile, Online video
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe. In...
May 5, 2015 | Mobile, USA
The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research. The data, from comScore, indicates that a year ago there were nearly twice as many desktop-only users vs....
