Apr 30, 2015 | Mobile, Social media
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage. According to a report in AdWeek, the popular messaging app is encouraging marketers and media companies to shoot...
Apr 28, 2015 | Facebook marketing, Mobile, Social media
Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries. The move will let anyone with an internet connection and the app talk to each other through their phone....
Apr 22, 2015 | Mobile, Social media, Viral and buyrals
PETA is working with challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights...
Apr 21, 2015 | Mobile, Search engine marketing
Many big brands could ‘disappear’ from Google search results on mobile devices as the web giant changes the way it ranks searches today. From Wednesday (21st April), Google will prioritise companies that have “mobile-friendly” websites when...
Apr 21, 2015 | Digital marketing skills, Mobile, USA
A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security. The schools, based around Los Angeles, have sent letters to Apple and its project partners (including publisher Pearson and...
Apr 20, 2015 | E-commerce and E-retailing, Mobile
Adnams has partnered with Droplet to introduce a mobile payments and reward customer loyalty scheme, as the UK brewer looks to boost loyalty across its pubs and shops. Adnams, which owns 12 shops and 50 pubs across East Anglia and London with a further 1,200 stockists...
Apr 20, 2015 | China, Mobile, Social media
Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative. On March 30 and 31, Rémy Martin became the first Spirits brand selected to advertise on the WeChat platform, amongst other global prestigious brands. Rémy Martin...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 16, 2015 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report. The report, from AdWeek, suggests that Instagram is working on features that would make...
Apr 16, 2015 | Mobile, Online video, Regulation, Twitter marketing
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night. Twitter maintains that the Periscope app complies with US copyright...
