Mar 26, 2015 | Facebook marketing, Mobile, WhatsApp
Facebook has revamped its Messenger service, letting users send content like GIFs, photos, videos, and more from third-party apps within the Facebook Messenger app. The move means that app developers can now build Facebook Messenger support into their apps, making...
Mar 25, 2015 | Mobile, UK
BT has launched a low-cost 4G mobile network in the UK this week, aiming to undercut rivals O2 and Vodafone, following its acquisition of EE. BT bought EE for £12.5bn ealier this year. BT will offer 4G data, minutes and text bundles from £5 a month, but this price...
Mar 24, 2015 | Content marketing, Mobile
The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design. Users over the past few months, visitors of the desktop site have been asked to trial the new website layout, but as of 2pm,...
Mar 19, 2015 | Facebook marketing, Mobile, Social media
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app. The move would mean that users would not need to open another app such as PayPal or Venmo to send them money- keeping users on Facebook’s site. The service will carry...
Mar 19, 2015 | E-commerce and E-retailing, Mobile
Outdoor clothing retailer Peak Performance is launching a new campaign that will see virtual shops offering free clothes to anyone who can find them during the ‘Magic Hours’ of sunrise and sunset. There is no physical retail experience, it’s a virtual shop that relies...
Mar 18, 2015 | Mobile, Search engine marketing
Google is updating its search algorithm to reward mobile optimised sites with higher rankings… but only on mobile search results. The move means that from April 21, sites that are not mobile friendly (eg. Do not adjust to suit a small rectangular mobile screen)...
Mar 18, 2015 | Marketing through gaming, Mobile
In a major move for gaming fans, Nintendo is working with Japanese developer DeNA to develop new games for smartphones. However, the Japanese gaming giant said that it will only make new games, so existing games built for other Nintendo platforms like the Wii U and...
Mar 18, 2015 | Mobile, Search engine marketing
Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps. Aparna Chennapragada, Google’s director of product manager for Google Now, told a crowd at SXSW that the web giant is preparing an upcoming...
Mar 18, 2015 | Mobile, Online video
Apple is reportedly planning its own low cost TV streaming service to rival the likes of NetFlix and the upcoming HBO Go. The Wall Street Journal is reporting that by this autimn, Apple expects to have its own TV service, working with all devices powered by its iOS...
Mar 16, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Blippar is working on a “visual browser” that lets users search for information about real-world objects simply by pointing their smartphone camera at them. Blippar, which currently exists as an augmented reality app, is using image recognition to expand...
Mar 13, 2015 | Mobile, Online advertising
The resurgence at Yahoo continues, with new data showing the firm made $768 million in mobile-ad revenue last year and may be on track to join other tech giants in exceeding $1 billion this year. Yahoo CEO Marissa Mayer has banked on mobile to turn the company around....
Mar 12, 2015 | China, Mobile
Chinese e-commerce giant Alibaba Group is investing $200m in SnapChat, valuing the photo-messaging app at a whopping $15bn. The companies did not publicly comment on the deal. But a person familiar with the matter confirmed the investment on Thursday, Bloomberg...
Mar 12, 2015 | CPG, FMCG digital marketing food and beverages, Mobile
Domino’s has created an app for Pebble and Android Wear smartwatch users that lets them to place and track their order. However, the app only works if the user has an existing account with a Pizza Profile and a saved ‘EasyOrder’ or recent order. Customers can also use...
