Mar 11, 2015 | Content marketing, Mobile
HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective. View this video from Business Insider covering the launch here: The broadcaster...
Mar 10, 2015 | CPG, Mobile
Oral-B has updated its smart toothbrush with a mirror that can display digital information, so people can view content as they brush their teeth. The oral hygiene brand will let third party developers to create apps for the toothbrush and mirror. Presenting the...
Mar 6, 2015 | Mobile, Online advertising
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey. The 2015 Mobile Buyer Survey from Rubicon Project was...
Mar 5, 2015 | Marketing through gaming, Mobile, Online advertising, Online video
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements. Developed in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular...
Mar 4, 2015 | E-commerce and E-retailing, Mobile
Ikea has launched a range of furniture fitted with wireless charging spots for mobile devices. The ‘Home Smart’ range of products includes tables, desks, and lamps, and will go on sale in the UK and North America on April 15. Many mobiles already support wireless...
Mar 4, 2015 | Germany, Mobile
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study. 72% of 7,000 people surveyed said they were open to retailers communicating with them via mobile, and...
Mar 3, 2015 | Mobile, USA
Google has unveiled plans for a mobile network in the US, expanding the web giants plans to boost connectivity worldwide to increase digital ad spend. Details of what Google insiders are calling “Project Nova” were unveiled by Sundar Pichai, recently promoted as...
Mar 2, 2015 | Marketing through gaming, Mobile
Gaming firm Valve has partnered with Taiwanese smartphone and tablet maker HTC to make a virtual reality headset, in a bid to rival Facebook’s upcoming Oculus Rift device. HTC said that as the Vive is powered by SteamVR, plenty of games that use it will be available...
Mar 2, 2015 | E-commerce and E-retailing, Mobile
Online sales now account for 71% of Domino’s total delivered orders in the UK, with 1 in 8 UK population now having downloaded the pizza chain’s app. Domino’s appears more than comfortable with consumers’ towards mobile commerce, despite a security breach...