Jan 26, 2015 | Marketing through gaming, Mobile
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report. Millennial Media’s State of The Apps report is a global survey of application developers and publishers, seeking to get a pulse on...
Jan 23, 2015 | Mobile, Online advertising
Running an ad on Snapchat, the self-destructing messaging service that’s hugely popular with teens, costs a massive $750,000 a day, according to a new report. Snapchat started showing adverts last October, with Universal’s horror film ‘Ouija’ first to sign up,...
Jan 23, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base. The Facebook-owned chat app is used by 700 million users to communicate between smartphones and tablets. Now, users can also chat...
Jan 21, 2015 | China, Marketing through gaming, Mobile
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding. The agency started by transforming the boarding...
Jan 20, 2015 | Content marketing, Mobile, Online advertising
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange...
Jan 20, 2015 | Mobile
Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive. Travis Kalanick, CEO of the popular digital car sharing service, told a conference in Munich that Uber could create 50,000 jobs as part of a “new...
Jan 19, 2015 | Australia and New Zealand, Mobile
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media...
Jan 19, 2015 | Marketing through gaming, Mobile
With mobile games proving big business, what exactly does it take to make it to some of the best game lists of the year? Ustwo, the developer behind indie smash hit Monument Valley, has provided a rare insight into the production costs, pricing strategies and sales...
Jan 16, 2015 | Mobile
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future. The move seems to be an admission that consumers are not quite ready for digital...
Jan 16, 2015 | Mobile
Fox has embarked on its first virtual reality promotion for its latest film ‘Wild’ letting players experience the film with a Samsung Gear headset or similar device. Fox Searchlight has crafted what it’s calling a companion VR piece with the help of...
Jan 15, 2015 | Facebook marketing, Mobile, Social media
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles. The new service launched on Wednesday as a test for “pilot partners”, whose...
Jan 15, 2015 | Mobile, Search engine marketing
Google has revamps its translation app, letting users carry a conversation in two different languages, converting speech as each user talks into the phone. The updated ‘Google Translate’ app allows users to select the two languages they’re working with and then...
Jan 15, 2015 | India, Mobile
Samsung first non-Android smartphones have gone on sale in India, using the electronics giant’s own operating system ‘Tizen’. The Z1 handsets are available in India for 5,700 rupees ($92; £60) and, according to the firm, offer faster boot times and longer-lasting...
Jan 14, 2015 | Content marketing, E-commerce and E-retailing, Mobile
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze. The digital marketing, technology and commerce consultancy has...
Jan 14, 2015 | Mobile
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes. The move forms part of a £100m brand campaign to bring its gyms into the 21st century. Virgin Active will offer members smart...
Jan 13, 2015 | Mobile, Online video
The Consumer Electronics Show has become one of the biggest events on the digital calendar, giving us a glimpse into the trends and gadgets that will wow consumers. We look at 8 key launches from the tech trade show. For every bizarre electronic gizmo, there’s a...
Jan 13, 2015 | Mobile
CES wrapped up last week, unveiling the emerging technologies for consumers as wearables and connected devices go mainstream. The technology event has been a big conversation in the media this week, particularly on Twitter. With varied responses to the emerging...
Jan 9, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined. In total, the app currently boasts 700 million monthly active users, equal to the population of the US, the UK, France, Russia,...
Jan 9, 2015 | Mobile
MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015. The predictions leverage the insights from MEF’s Global Board of Directors as well as its...
Jan 9, 2015 | Mobile, Online advertising
Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market. According to a report in The Information, Yahoo will...
