Dec 5, 2014 | Facebook marketing, Mobile, Online advertising, Social media
With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success. 1. Find New Device Owners. Smartphone sales grew 25 percent last holiday season compared to the quarter before.1 New devices...
Dec 5, 2014 | Mobile, UK
As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015. In Bristol, the Venturer project will test autonomous vehicles with funding from Innovate UK, a UK innovation agency. Part of the study will research how...
Dec 4, 2014 | E-commerce and E-retailing, Mobile
The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival. Amazon’s chief executive, Jeff Bezos, has admitted that he has made billions of...
Dec 4, 2014 | Facebook marketing, Mobile, Online advertising, Online video
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services. Under the new scheme, mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads....
Dec 3, 2014 | Mobile
Black Friday and Cyber Monday is over for another year and this new infographic series from IBM looks at some of the key statistics behind the shopping frenzy, revealing that mobile (and Android in particular) enjoyed a huge leap this year. IBM’s James Lovell,...
Dec 1, 2014 | Mobile
Mobile internet access is still unavailable in many parts of central London, contradicting the recent findings of an Ofcom report, according to new research across many of the capital’s pubs. The research, by mobile network measurement specialists from Global Wireless...
Dec 1, 2014 | Mobile
From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research. The study, from Lightspeed GMI, indicated that an unlucky – or...
Nov 28, 2014 | Mobile, Online advertising, Online video
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today. Built by Vdopia exclusively for mobile video, Chocolate is designed for brand marketers and demand partners who want...
Nov 27, 2014 | Mobile, Online advertising, USA
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America. The huge new billboard in New York City’s Times Square is eight stories tall, spanning an entire block. Users can create their own Anroidify...
Nov 27, 2014 | Content marketing, Mobile, USA
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications Wilson will be...
Nov 27, 2014 | E-commerce and E-retailing, Mobile
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research. The study, from Content Square, also found that the more a mobile user scrolls, the more he buys....
Nov 26, 2014 | Mobile, Online advertising, Online video
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream...
Nov 25, 2014 | Mobile
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds. The move suggests that Apple is finally looking to shake up its ad business, four years after its launch,...
Nov 25, 2014 | Mobile, UK
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider. Analysts said BT was “in the driver’s seat” as O2 and EE, which are...
Nov 24, 2014 | Mobile, UK
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research. A survey by online research and survey technology provider, Toluna, today revealed that UK women are not only excited...
Nov 21, 2014 | Mobile, Regulation
The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing. Rockstar counts Apple as an lead investor, along with Microsoft,...
Nov 21, 2014 | China, Mobile
The Nokia N1 has gone on sale in China, dubbed the “first Nokia-branded Android tablet,” bypassing the restrictions imposed by its deal with Microsoft. Under the terms of the acquisition by Microsoft, the Finish firm can no longer use the Nokia brand on...
Nov 21, 2014 | Content marketing, Mobile
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report. The Financial Times reports that the move will come in its latest update to the iOS operating system. Apple purchased Beats, known primarily...
Nov 20, 2014 | E-commerce and E-retailing, Mobile, Online video, WhatsApp
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Post by Lacoste. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic...
Nov 18, 2014 | Content marketing, Mobile
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides. The deal means that Spotify Premium subscribers can link up Spotify to their Uber account and play their music through the cab’s stereo...
