Nov 18, 2014 | Mobile, Social media
Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app. The service, called ‘Snapcash’ is a partnership with payment-processing firm Square, which offers its own stand-alone friend-to-friend payment app...
Nov 17, 2014 | Marketing through gaming, Mobile
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming...
Nov 13, 2014 | Mobile, Search engine marketing, USA
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research. The findings, from Searchmetrics US Google Ranking Factors 2014 Study...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 12, 2014 | Mobile, Online advertising
Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal. XE.com’s app, XE Currency, launched in 2009, is the world’s most popular foreign exchange app with...
Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | Germany, Mobile
A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg. The ASICS Product Advisor, created by agency Amaze, is an in-store display that uses a variety of interactive...
Nov 7, 2014 | Mobile
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising. The ‘Post Call Ads’ format, from CIAmedia, the company behind Caller Identification App ‘CIA’ has launched...
Nov 7, 2014 | E-commerce and E-retailing, Mobile, Social media
Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay. The new ‘Tinder Plus’ subscription will feature a large yellow Undo button on the home screen, in the hope it will...
Nov 6, 2014 | CPG, Mobile, UK
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research. The study, from the Internet Advertising Bureau UK (IAB) shows...
Nov 6, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. The study, from Forrester, made estimates of all digital advertising spend;...
Nov 5, 2014 | Mobile
Ever wanted to talk to the animals? A new wearable harness has brought man’s best friend even closer, letting dogs communicate with humans via digital technology. The device, developed by Scientists at North Carolina State University,has been detailed in the paper...
Nov 4, 2014 | Mobile, Online advertising, Online video, UK
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience. The move makes it the first UK broadcaster to offer mobile-supported...
Nov 4, 2014 | E-commerce and E-retailing, Mobile, UK
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results… 16 – 24 year olds: Social & Mobile Shoppers 16-24 year old...
Oct 31, 2014 | E-commerce and E-retailing, Mobile, UK
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology. Last year saw mobile make up nearly 50% of all traffic to the John Lewis website on...
Oct 31, 2014 | Mobile, Search engine marketing
Google has launched a new app designed to take a broader view of fitness tracking, using the sensors in Android phones to track their activities, with Basis, Adidas and Motorola signing up as initial partners. View the Google Fit preview here: Google Fit goes live...
Oct 30, 2014 | Mobile
Here are the top digital marketing data and case studies that caught our eye. Mobile now accounts for half of all YouTube traffic Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app...
Oct 30, 2014 | Mobile
Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users’ smartphone, monitors their activity and displays notifications such as texts and calendar events. View the promo video here: The ‘Band’ is now on sale in...
Oct 30, 2014 | Brazil, India, Latin America, Mobile
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research. This is according to App Annie and MEF, which believe these countries’ mobile infrastructure and rate...
