Oct 15, 2014 | Mobile, WhatsApp
Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles. Skype has been a dominant force in video chat for some time, but has been relatively slow in adapting to mobile, where apps like Apple’s...
Oct 15, 2014 | Mobile
More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report. The report, from Juniper Research, looks at...
Oct 15, 2014 | Mobile
The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site. This follows the success of the mobile site’s re-launch ahead of the FIFA World Cup and The Telegraph’s highest ever mobile page view numbers...
Oct 14, 2014 | Mobile
Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research. The connectivity study, from by Global Wireless Solutions...
Oct 14, 2014 | Mobile, Online advertising, Social media
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions? In...
Oct 13, 2014 | E-commerce and E-retailing, Mobile, Online advertising
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media...
Oct 13, 2014 | Mobile, UK
Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research. A study of 2,000 smartphone owners, by Tecmark, revealed the incredible extend to which we now rely on our handheld devices in our everyday lives. It showed we first...
Oct 13, 2014 | China, Mobile
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five. The brand values of Apple and Google mark the first ever in the Best...
Oct 10, 2014 | Mobile
Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show. Watch this case study here: Back in June 2014, the Teatreneu...
Oct 10, 2014 | Mobile
Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year. Watch this video from Blippar showing how the Glass technology Jaguar is using will work...
Oct 9, 2014 | Mobile
UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk. The EE service will be available free with an EE home broadband subscription, or for £9.95 ($16) a month for mobile-only subscribers The new EE...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
Oct 8, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Video, the company said in a statement, will be a “key growth driver” for its brands. The agreement...
Oct 8, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn. Facebook completed its purchase mobile messaging service WhatsApp for up to $22 billion...
Oct 8, 2014 | Mobile, USA
Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research. The study, from Razorfish, found that multicultural consumers...
Oct 8, 2014 | Mobile
Samsung’s profits have fallen dramatically in the third quarter as cheap Chinese brands eat into its market, as the worlds leading smartphone maker struggles to maintain its dominance amid growing completion from the likes of Apple, Xiaomi and Lenovo. In a preview of...
Oct 6, 2014 | Mobile, Social media
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook. Watch this video from Bloomberg discussing the potential deal:...
Oct 6, 2014 | Mobile
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets. The Economic Times, citing sources close to the matter, claims that the search engine giant is set to test the messaging service in India and other emerging markets soon....
Oct 3, 2014 | Marketing through gaming, Mobile
Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth. The Angry Birds maker is expected to let up to 130 members of staff based in Finland go in the face of planning to...
Oct 3, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked...
