Oct 2, 2014 | China, Mobile, Regulation, Social media
Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country. Watch this unedited video showing a protester using Firechat here: The app relies on ‘mesh networking’ to let users send messages to...
Oct 1, 2014 | Mobile, Online advertising
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system. Watch this video from BBC discussing the Windows 10 system and its challenges here: The move is unusual as Microsoft’s current...
Oct 1, 2014 | CPG, Mobile, Online advertising, Online video
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Using its proprietary Liquid Layout Technology, Unruly In-Feed enables advertisers...
Oct 1, 2014 | FMCG digital marketing food and beverages, Mobile, UK, Unilever - Research, tips and news for marketers
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign. As part of a £10 million marketing investment in 2014, the campaign will feature PlayCaptcha...
Oct 1, 2014 | Mobile, Social media
Social media and dual screening now play a central role for the average football fan on match days, according to new research. The study from fan site FootballFanCast.com and social media agency Snack Media, reveals the habits of fans before, during and after a big...
Sep 29, 2014 | Mobile, Online advertising
Lufthansa has become the first brand to sign up to anew ‘Selfie’ ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode. The new tool is enabled through a partnership between leading mobile advertising platform...
Sep 26, 2014 | Mobile
Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are ‘extremely rare’. The statement calls in to question whether the problem- dubbed...
Sep 26, 2014 | Mobile
Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach. View the promo video for the Passport device here: Announced at a global...
Sep 26, 2014 | CPG, Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. The global planning tool developed by mobile marketing agency Joule, created to The mFluence tool,...
Sep 25, 2014 | Mobile, Social media, Twitter marketing
Apple’s record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices useless. Watch this Bloomberg video discussing the issues here: A...
Sep 25, 2014 | Mobile
Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally. Moving from his role as Senior Global Brand Experience Director at Microsoft, Bramall will head up the Hailo marketing team, playing a key...
Sep 25, 2014 | Mobile
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics. Working with cross-industry body UKOM, comScore’s existing GSMA Mobile Media Metrics system will...
Sep 24, 2014 | Mobile
Apple’s big-screen gamble with its latest iPhone devices appears to be paying off, with record weekend sales proving its fans aren’t put off by larger devices. The company said Monday that its first weekend sales topped 10 million devices. It didn’t break...
Sep 24, 2014 | Mobile, Online advertising
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m. The acquisition follows Baltimore-based Millennial Media’s acquisition of ad tech company Jumptap in August in a deal that was worth more than $200m at the time. Nexage had...
Sep 23, 2014 | Facebook marketing, Mobile, USA
This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Google Maps, Gmail, YouTube...
Sep 23, 2014 | Facebook marketing, Mobile, Online advertising, Social media
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group. Seven brands managed by Omnicom Media Group agencies Manning Gottlieb OMD, OMD, and PHD have become the first to roll out ads in users’...
Sep 23, 2014 | Mobile, Search engine marketing
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends. The study, from Juniper Research, points to...
Sep 22, 2014 | Mobile
This chart shows different aged demographics responding to the question; “When it comes to a mobile ad on you smartphone, which of following would most likely motivate you to take action (such as purchase a product / service, visiting a location, etc)”....
Sep 22, 2014 | Digital marketing skills, Mobile
Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce. Microsoft said 747 people are being made redundant in its Seattle operations , with the rest spread across the globe....
Sep 22, 2014 | China, E-commerce and E-retailing, Mobile, Philippines
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research. The data, from Nielsen, indicates that consumers across Southeast Asia are going online in...
