Aug 20, 2014 | Marketing through gaming, Mobile
The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters. The ad-funded game, which looks extremely similar to Flappy Bird, but Swing Copters scrolls vertically, with players tapping to make a...
Aug 19, 2014 | CPG, Digital marketing skills, Mobile, Online advertising
This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs....
Aug 19, 2014 | E-commerce and E-retailing, Mobile, Social media
This chart shows what connected smartphone and tablet users are doing whilst watching television. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. Interestingly...
Aug 19, 2014 | Facebook marketing, Mobile, Social media, Twitter marketing, USA, WhatsApp
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...
Aug 19, 2014 | Mobile
Motorola is expected to launch its Moto 360 Android Wear smartwatch by 4th September, priced at £249.99, according to a product listing accidentally leaked by Best Buy. View this Moto 360 demo from Google’s I/O conference below: The online retailer inadvertently...
Aug 19, 2014 | Mobile
Smartwatches will outsell tablets by 2018, as the trend for wearable technology takes off, according to a new report. Researchers at CCS Insight forecast that smartwatches will lead a wave of wearable technologies from wristbands to spectacles in a burgeoning new...
Aug 18, 2014 | Mobile, Search engine marketing, Social media
Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data. Watch this video demonstrating how the technology works below: JetPac provides users with free city guides based on its analysis of public Facebook and...
Aug 18, 2014 | Mobile, Online video, Social media, UK
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. There are a plethora of screens now available for consumers to watch TV content on, and with another summer of...
Aug 18, 2014 | Facebook marketing, Mobile, Social media, UK
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. The study, from ComScore, also found that 8.8m access the internet...
Aug 18, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an...
Aug 18, 2014 | Mobile, Search engine marketing
Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari. Zofari generates recommendations for local haunts like bars and cafes akin to how Pandora, the streaming-music service, creates personalized radio...
Aug 15, 2014 | Mobile
Samsung bought SmartThings for $200m, as the electronics giant looks to expand into the growing smart home and internet of things arena. Watch this video, courtesy of Engadget, looking into the kind of products that SmartThings is creating for the home. The company,...
Aug 15, 2014 | Mobile, Online advertising
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company,...
Aug 15, 2014 | Mobile
Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom. A core tenet of Ramadan is giving to NGOs to help others. This year has seen an 18-fold increase in the amount donated via mobile device to...
Aug 14, 2014 | E-commerce and E-retailing, Mobile
Here are the top digital marketing data and case studies that caught our eye. Global mobile ad revenues ‘nearly doubled in a year’ Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe....
Aug 14, 2014 | Latin America, Mobile, Online advertising
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe. The study indicates that Latin America showed the highest year-on-year growth, soaring 215%, with major increases coming from North...
Aug 14, 2014 | Marketing through gaming, Mobile
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game. King saw revenues fall 5% to $611m (£363.6m) in the second quarter. Candy...
Aug 14, 2014 | Mobile, UK
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report. UK mobile network operator EE reports that Apple Maps currently represented 70% of mapping...
Aug 14, 2014 | Mobile
Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple. Galaxy Alpha replaces the plastic seen on previous high-end Samsung...
Aug 13, 2014 | Mobile
Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web. Citing ‘people familiar with the matter’, Ad Age reports that Google’s new system connects the separate tracking mechanisms that...
