Jul 14, 2014 | E-commerce and E-retailing, Mobile
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet...
Jul 11, 2014 | CPG, Mobile
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer. Watch this promo video below: The MiCoach device has a heart-rate monitor that can determine whether a user is overexerting...
Jul 10, 2014 | Brazil, Mobile, Online video
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research. The study, from Opera Mediaworks, highlights highest-ranking fans, platforms,...
Jul 10, 2014 | Mobile, Regulation
Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research. The study, from mobile ad-serving firm S4M, tracked and analysed multiple mobile ad...
Jul 10, 2014 | Mobile, Online advertising
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Microsoft. Lexus rolled out a series of serialized...
Jul 9, 2014 | Mobile, Social media
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam. PopJam lets children to create art, stories, photos, games and contests, which can then be shared with other kids around the world, in a safe...
Jul 9, 2014 | E-commerce and E-retailing, Mobile, UK
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to...
Jul 8, 2014 | Facebook marketing, Mobile, Online advertising
Due to its popularity with the younger generation, Levi’s turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34. The Levi’s brand was among...
Jul 7, 2014 | Mobile, USA
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more...
Jul 4, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing, UK, USA
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. The research points to opportunities for...
Jul 2, 2014 | Mobile, Online advertising
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research. The report, from eMarketer, indicates that mobile ad spending in the UK continues to show significant growth and is...
Jul 2, 2014 | Mobile, Social media, Twitter marketing
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages. Watch this promo video showing how the service works below: The new ad format promotes app installation...
Jul 2, 2014 | Mobile, Regulation, UK
Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear. Although the technology has been available in the US as a prototype for a couple of years, the test version of the device was only brought out in...
