Jun 12, 2014 | Mobile, Online advertising
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space. Amobee was itself bought by Singapore’s main carrier SingTel two years ago for $321 million and was formed back in 2005. The...
Jun 12, 2014 | Mobile, Regulation, UK
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber. Uber has been the focus of anger from taxi drivers across European countries, including Spain and France. On Wednesday Uber announced...
Jun 11, 2014 | Facebook marketing, Mobile, WhatsApp
Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat. Slingshot will let users to quickly send short video messages and photos to friends, the contents of which will then expire after a...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
Jun 10, 2014 | E-commerce and E-retailing, Germany, Mobile
More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore. With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly...
Jun 9, 2014 | Mobile, Online advertising, Online video, Social media
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...
Jun 9, 2014 | Mobile, Online video
The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research. The findings, based on Turn’s Advertising Intelligence Index, also indicates that...
Jun 6, 2014 | Mobile, UK
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore. A recent study commissioned by Expedia Media Solutions and conducted by comScore, shows that travellers are an active, mobile-savvy...
Jun 5, 2014 | Australia and New Zealand, Mobile, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’ Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via...
Jun 5, 2014 | Mobile
BlackBerry will refocus on the enterprise as it looks to recover from declining sales of its handsets, but the firm is also looking to expand into the Internet of Things with its real-time operating system. Speaking at the BlackBerry Experience event in London,...
Jun 5, 2014 | Mobile, Social media
There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research. The research, from Amdocs, identifies social media as an...
Jun 4, 2014 | Mobile, Search engine marketing
A new feature of Apple iOS 8 will give privacy-concerned iPhone users the option to use DuckDuckGo as their default search engine in Safari. The information was spotted on Apple’s OS X Yosemite preview page as part of Apple’s WWDC conference this week. In...
Jun 3, 2014 | Mobile
Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google’s smart thermostats and Samsung’s SAMI fitness software. Watch this video from Bloomberg...
Jun 3, 2014 | Mobile
Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more...
Jun 2, 2014 | Mobile, Russia
Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer. Called the ‘Samsung Z’, the move marks the first time Samsung has ditched Google’s Android operating system in favour of its own platform. The South Korean firm has...
Jun 2, 2014 | Facebook marketing, Mobile, Online video, Social media, Twitter marketing
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. Key...
Jun 2, 2014 | Marketing through gaming, Mobile
Samsung is working on its own virtual reality headset, flowing in the footsteps of Facebook’s Oculus Rift and Sony’s Project Morpheus, according to a news report. Sources close to Samsung told Engadget the headsets have OLED screens and will connect with the next...
Jun 2, 2014 | E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media The Feel Good Café in Hoxton Square, East London, aims to champion “choice, flavour and real food” and is...
May 30, 2014 | Marketing through gaming, Mobile
Mind Candy, the team behind the hugely popular Moshi Monsters game, has revealed it is working on a new title with a mobile focus. View a promo for the new game here: Called World of Warriors the combat strategy game is aimed at casual players aged six and over. The...
May 29, 2014 | Mobile
Apple has bought Beats Electronics, the music and headphone company owned by rapper Dr Dre for $3bn- marking the most expensive deal in the tech giant’s 38-year history. The move marks Apple’s attempt to muscle in on the music subscription service market, led by...
