May 29, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Mary Meeker’s digital trends: Just 1% of global data being analysed While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 29, 2014 | Mobile
Samsung has unveiled a new health monitoring platform, alongside a new fitness band that does not need connected charging. View this video from CNET covering the presentation: Called SAMI, the platform combines software, hardware and cloud services that lets Samsung...
May 29, 2014 | Mobile, Online video
Microsoft is updating its Skype platform so it can translate voice calls between people in real-time as they talk. In an on-stage demo at the Code conference this week, Microsoft’s CEO Satya Nadella showed off Skype Translator, an upcoming version of the service...
May 29, 2014 | E-commerce and E-retailing, Mobile, UK
More than a third of all online sales are now made on a mobile device (smartphones and tablets) as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking. Key findings...
May 28, 2014 | Mobile
Google is has revealed the first prototype of its self-driving cars – with no steering wheel, acceleration pedal, or brake. Watch the promo video here: Previously, the internet giant has adapted adapting existing car models with its self-driving technology, and...
May 28, 2014 | Mobile
Google is mulling a bid for home security system DropCam as the internet giant continues to expand into the much vaunted ‘Internet of Things’, according to a news report. The Information reports that Google has “considered” a bid for Dropcam, but it isn’t clear if...
May 27, 2014 | Mobile
Apple is expanding its presence in the growing ‘internet of things’ market with a new software platform that could turn the iPhone into a remote control for lights, security systems and other household appliances, according to a news report. According to the Financial...
May 27, 2014 | Mobile, UK
Mobile apps can boost UK worker productivity by more than 34%, while 9 in 10 users say work apps changed their behaviour as a business professional, according to research from salesforce.com.
May 27, 2014 | Mobile, Online advertising
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report. The study, from Newsworks‘, tracked 20 campaigns on...
May 23, 2014 | Content marketing, Facebook marketing, Mobile, Social media
Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows. Watch this promotional video from Facebook here: A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo. View image As the user...
May 23, 2014 | Mobile
Mobile sports news app Onefootball has launched an app specifically developed for the World Cup in Brazil, sponsored by car giant Volkswagen. Onefootball Brasil will provide football fans around the globe with everything they need to know about the tournament and give...
May 22, 2014 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation More than half (58%) of all UK companies plan to increase their paid search budgets this...
May 22, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising
At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE. The study matched Facebook usage and EE data over the...
May 21, 2014 | E-commerce and E-retailing, Mobile
This chart shows where consumers go for assistance in-store. Interestingly, consumers will look to their own device such as a smartphone or in-store digital kiosks to aid their shopping experience before seeking out a sales associate to help them. 52% of respondents...
May 20, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports. Mark Zuckerberg is supervising an internal project to build a competing video and photo sharing...
May 19, 2014 | Mobile, UK
UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research. The study, from Booktable, indicates that women are leading the rise of this trend,...
May 19, 2014 | Email marketing, Mobile
Google’s Gmail app has become the first smartphone app to pass one billion installations on Android devices, it has been revealed. The milestone, announced by Sundar Pichai, Google’s head of Android, was crossed sometime last week; the Google Play Store ranks apps by...
May 19, 2014 | China, Mobile, WhatsApp
Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues. WeChat ended 2013 with 355 million monthly active users. These figures include Weixin- the same...
May 16, 2014 | E-commerce and E-retailing, Mobile
Electronics giant Fujitsu is set to reveal technology that analyses the purchasing behaviour of shoppers in retail stores by detecting their lines of sight, according to a news report. Japanese technology news site Tech-On! reports that the technology brings up a...
