Apr 22, 2014 | Content marketing, India, Mobile, Unilever - Research, tips and news for marketers
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Mobile
Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an ‘Android-less’ smartphone running on its own Tizen operating system. In an interview with Reuters, the Korean company’s senior VP for product strategy,...
Apr 16, 2014 | E-commerce and E-retailing, Mobile
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research. Research firm App Annie reports that Google Play achieved 45% more downloads than Apple’s iOS App Store in the first quarter of 2014....
Apr 15, 2014 | Facebook marketing, Mobile
Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant’s efforts to bring internet access to far-flung corners of the world. The acquisition of New Mexico’s Titan Aerospace for an undisclosed fee...
Apr 14, 2014 | Mobile, USA
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer. Watch this ‘Explorer Story’ promo video from Google, showing Glass in action: Google has confirmed in a...
Apr 11, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: The online revenues, which includes mobile ads, rose 17% on the previous year’s...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 9, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report,...
Apr 8, 2014 | Australia and New Zealand, Mobile
This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total digital ad revenue saw the...
Apr 8, 2014 | Mobile
Google is planning to launch Android TV, its latest attempt to break into the living room that will provide a complete platform for media, apps and games, according to a new report. Picture source: The Verge The move puts Google in direct completion with AZPPle TV and...
Apr 7, 2014 | E-commerce and E-retailing, Mobile
Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research. The Apple App Store recently featured 12 paid games along with price drops for seven days. Distimo AppIQ data estimates showed that...
Apr 4, 2014 | Mobile, Online video, Social media, Twitter marketing
Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. The social network will be adding a messaging component to combine its core feature with regular messaging. The...
Apr 4, 2014 | Mobile, Social media, UK
Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online. The gender difference revolves around three distinct areas: our...
Apr 3, 2014 | Mobile, Search engine marketing
Microsoft has developed a voice activated phone assistant feature called Cortana, a direct rival to Apple’s Siri. Watch this Bloomberg report covering the announcement here: The feature has been rumored for some months and a test version was demonstrated by Joe...
Apr 3, 2014 | CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...
Apr 3, 2014 | Mobile
Microsoft is set to launch a version of Windows aimed at the emerging Internet of Things movement, uniting connected devices such as appliances, sensors, and wearables under the Windows brand of operating systems. The move follows the recently announced Android Wear...
Apr 3, 2014 | Mobile, USA
US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research. The study, from analytics company Flurry, indicates that US consumers’ use of mobile web sites has dropped by almost a quarter, from an average...
Apr 3, 2014 | Mobile, UK
Nest, the home automation firm bought by Google in January, is launching in UK this week- under the claim it can bring home energy prices down by up to 29%. Co-founded by former Apple engineers and creators of the iPod, Tony Fadell and Matt Rogers, Nest has brought...
Apr 3, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Search engine marketing
Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny...
