Mar 23, 2015 | E-commerce and E-retailing, Email marketing, Twitter marketing
Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to new research. The findings, from the 2015 Eptica Multichannel...
Mar 13, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food. .@JeremyClarkson you may want to have some of these on set next...
Mar 11, 2015 | China, Regulation, Social media, Twitter marketing
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population. Facebook, which is also banned in China, has employed a similar method of increasing revenue...
Mar 6, 2015 | Social media, Twitter marketing
The world’s first Pet Selfie Mirror is launched by Canidae at the Kennel Club’s canine championship, Crufts. Having a great time at #Crufts #Crufts2015 with Belle pic.twitter.com/V5UyJL8c9z— Canidae Pet Food UK (@CanidaeUK) March 5, 2015 Premium pet food brand...
Mar 3, 2015 | Social media, Twitter marketing, Viral and buyrals
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the...
Feb 26, 2015 | Social media, Twitter marketing
Barclays has become the first British bank to let social media users make payments to individuals and businesses’ Twitter handles using the Pingit app. Launching on both Android phones and iOS devices next month, Twitter payments will be enabled through the...
Feb 25, 2015 | Social media, Twitter marketing
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM. The findings come from BDRC Continental’s mystery...
Feb 24, 2015 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Social media, Twitter marketing
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. The 10-week paid placement is part of a Nestle scheme to help unemployed youngsters across Europe find work. The firm is forming...
Feb 20, 2015 | Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message. According to research conducted by the Unilever brand, criticism about celebrities is at an all-time high during the Oscars and...
Feb 17, 2015 | Facebook marketing, Social media, Twitter marketing
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study. The study, conducted in November and December last year by Edelman and the...
Feb 6, 2015 | Social media, Twitter marketing
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth Tweets will start appear in Google search results for the first time since 2011, as the social network looks to fight flagging growth...
Feb 5, 2015 | Online advertising, Social media, Twitter marketing
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and yahoo Japan the first sites to sign up. The company compares the service to the way that it allows normal tweets to be...
Feb 3, 2015 | Online video, Twitter marketing
Twitter has launched a child-friendly version of its video sharing app, Vine, letting them watch pre- approved videos through a new interface. Vine Kids has launched initially for Apple’s iPhone, and will offer a feed of “hand-selected” six-second looping videos from...
Jan 29, 2015 | Facebook marketing, Social media, Twitter marketing
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events. The ads will target people based on what they are talking about in real time, with a video format...
Jan 21, 2015 | Content marketing, Social media, Twitter marketing
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter. The study, from Searchmetrics, also found that a Daily Mail story about a YouTube TV...
Jan 9, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined. In total, the app currently boasts 700 million monthly active users, equal to the population of the US, the UK, France, Russia,...
Jan 6, 2015 | Regulation, Social media, Twitter marketing, UK
HM Revenue and Customs has defended its call for tax payers to tweet enquiries to @HMRCcustomers after criticism from MPs. The move came in response to a rise in average waiting times for HRMC contact centre telephone queues, which reached 10 minutes and 53 seconds in...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Facebook marketing, Social media, Twitter marketing, UK, WhatsApp
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, The regulator’s annual survey of the international communications market found that while social...
Dec 19, 2014 | Online advertising, Social media, Twitter marketing, Viral and buyrals
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from...
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