Sep 22, 2014 | Facebook marketing, Social media, Twitter marketing
A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative...
Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 10, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user. The study, conducted by...
Sep 9, 2014 | CPG, E-commerce and E-retailing, Social media, Twitter marketing
Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet. Watch this video from Twitter explaining how the service works below: The service will be initially launched as a test with a “small percentage...
Sep 8, 2014 | Social media, Twitter marketing
Iconic photo sharing service Twitpic is to close after a long-running dispute with Twitter over the use of its name. Long before Twitter let users share pictures, Twitpic allowed people to share images on the social network, and was even one of the default choices...
Aug 21, 2014 | Mobile, Online video, Social media, Twitter marketing
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app. Watch this video demonstrating the new changes below: Previously Vine users had to tap and hold on the screen for...
Aug 19, 2014 | Facebook marketing, Mobile, Social media, Twitter marketing, USA, WhatsApp
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...
Aug 15, 2014 | Social media, Twitter marketing
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help. The admission, revealed a company filing and first reported by Quartz, means that some...
Aug 14, 2014 | Online advertising, Online video, Social media, Twitter marketing
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads. View a sample of the ad format below: The new format will be similar to most popular ad product, Promoted...
Aug 13, 2014 | Social media, Twitter marketing
Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application. The fee structure is likely to boost ad prices as target audiences receive more attention and Twitter...
Aug 5, 2014 | Online advertising, Social media, Twitter marketing
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in. Watch this video from Bloomberg discussing Twitter’s user numbers here: Following the company’s strong financial results, Twitter Chief...
Jul 31, 2014 | Twitter marketing
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing. The ‘Tweet activity dashboard’ lets advertisers, verified users, and Twitter card publishers see metrics like...
Jul 30, 2014 | Twitter marketing
Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter. Following an initial buzz about the campaign, a micro site was launched that gave the details on how to play, winning goodies and the list...
Jul 30, 2014 | Social media, Twitter marketing
Strong user growth, product updates and the World Cup have all contributed to Twitter’s Q2 revenues rising 124% year-on-year. News of the results drove the firm’s share price up 30%, reversing a trend which had seen stock fall 43.8% during the year. Q2...
Jul 22, 2014 | Mobile, Social media, Twitter marketing
Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat. The revamp means that viewers can view their entire direct-message history on mobile,...
Jul 14, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’. Watch this recent promo video for Heineken’s cites...
Jul 10, 2014 | Social media, Twitter marketing
Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer relationship tool.
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 3, 2014 | Content marketing, Social media, Twitter marketing
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter. PA will use the Twitter dashboard in its newsroom and several other departments. After the Dutch ANP, which has been using...
Jul 3, 2014 | E-commerce and E-retailing, Email marketing, Social media, Twitter marketing
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research. The Eptica Multichannel Customer Experience Study found that email was the best performing channel for...
