Jul 2, 2014 | Mobile, Social media, Twitter marketing
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages. Watch this promo video showing how the service works below: The new ad format promotes app installation...
Jul 1, 2014 | Mexico, Social media, Twitter marketing
Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup. The tweet, now deleted, included a photo of an airport departures sign under the heading ‘Adios Amigos’. Next to the word...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jun 20, 2014 | Facebook marketing, Social media, Twitter marketing
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey. The global survey, Ogilvy & Mather and SurveyMonkey examined user habits and trends from 6,500 social media users...
Jun 18, 2014 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.
Jun 18, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 12, 2014 | Social media, Twitter marketing
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Digital Intelligence, looks at the future of Twitter as...
Jun 10, 2014 | Regulation, Social media, Twitter marketing
The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side. “We can neither confirm nor deny that this is our first tweet,”...
Jun 9, 2014 | Social media, Twitter marketing, USA
This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US. TV moments became thousands of messages...
Jun 6, 2014 | Content marketing, Social media, Twitter marketing
Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers. Namo Media is a specialist in “native ad” content that integrates with the site where the ads are being viewed. It offers adaptive...
Jun 5, 2014 | Marketing through gaming, Social media, Twitter marketing
In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console. Watch this video explaining...
Jun 2, 2014 | Facebook marketing, Mobile, Online video, Social media, Twitter marketing
Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. Key...
Jun 2, 2014 | Social media, Twitter marketing
With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands look to get their messages to the right people at the right time. Gordon MacMillan, editorial manager at Twitter UK, said: “Marketing in the moment...
Jun 2, 2014 | E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Social media, Twitter marketing
Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media The Feel Good Café in Hoxton Square, East London, aims to champion “choice, flavour and real food” and is...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 21, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
McDonald’s latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’. Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj...
May 21, 2014 | Content marketing, Social media, Twitter marketing
Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report. Technology blog Recode reports that Twitter is “considering a deal” to buy the...
May 21, 2014 | Online video, Social media, Twitter marketing
Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks. The service lets advertisers identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are...
May 19, 2014 | Facebook marketing, Social media, Twitter marketing
Footballers are some of the most famous athletes on the planet. Stars both on the pitch, in tabloids and on televisions across the world. With the World Cup on the horizon, this infographic from StaySourced looks at who would win the tournament if a team’s...
