May 13, 2014 | Twitter marketing
To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events. To encourage this trend, Twitter has recommended that advertisers create...
May 13, 2014 | Social media, Twitter marketing, UK
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network. The traffic peaked at the victory of the crowned winner – Austrian, bearded drag queen Conchita Wurst. Wurst’s...
May 9, 2014 | Social media, Twitter marketing
Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue. The firm already lets advertisers target people by interest, keywords, gender, and geography....
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 6, 2014 | E-commerce and E-retailing, Social media, Twitter marketing
Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag. Users need to reply to tweets containing a link to an Amazon product with #amazoncart in the US and #amazonbasket in the UK. The service...
May 6, 2014 | Twitter marketing
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro. The survey by the Twitter management platform found that the majority of...
May 1, 2014 | Online advertising, Social media, Twitter marketing
Shares in Twitter dropped to their lowest levels since the company’s stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m. View this video from Bloomberg discussing Twitter’s...
Apr 28, 2014 | Facebook marketing, Marketing through gaming, Mobile, Social media, Twitter marketing, USA
This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook accounts for 17% of smartphone...
Apr 25, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Three celebrity food ambassadors will aim to inspire visitors to start their food adventure, sharing twists, tips...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 24, 2014 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. The Adobe Social Media...
Apr 24, 2014 | Social media, Twitter marketing, USA, Viral and buyrals
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter. Cops Got Everyone to Tweet Photos of Police Brutality Thanks to Their Failed #myNYPD Hashtag...
Apr 24, 2014 | Social media, Twitter marketing
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research. The Social TV study from Pulsar is the first to map the social activity of...
Apr 17, 2014 | Online video, Social media, Twitter marketing, UK
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets. Users who wish to watch the programme can click ‘Watch’, this will go...
Apr 17, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. The campaign marks Unilever’s biggest marketing investment in its flagship brand to date, and spans TV, outdoor, digital and PR. Activity...
Apr 16, 2014 | Social media, Twitter marketing
Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers. The newly listed social network announced the news on its blog on Tuesday, saying that the move will help it provide...
Apr 16, 2014 | Social media, Twitter marketing
US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint. It said in a statement that it was trying to flag the image as inappropriate but instead mistakenly included it in a message. The tweet...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 10, 2014 | Facebook marketing, Online advertising, Twitter marketing
Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report. The study, from ad agency Resolution Media, looked at the social media activity of 20 of its clients with ad spends that...
Apr 9, 2014 | Facebook marketing, Social media, Twitter marketing
Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue. The update, visible through the web version of Twitter, allows users to customise their...
